Market research must avoid short-termism post-Covid-19
The market research sector must avoid “short-term thinking” and focus on deeper listening and longer-term behaviour change if it is to remain relevant after Covid-19, a Market Research Society (MRS) virtual webinar has heard. Full Story: Research Live
The Dos and Don’ts of Market Research Amid COVID-19
However, it is possible to make accurate predictions – even when circumstances are chaotic. According to HBR, this requires a mindset shift. Full Story: Business 2 Community
3 Key Benefits of Using Survey Software
Survey software administering marketing research is a potential tool that market researchers use today. Full Story: Marketing Tech Outlook
The Dos and Don’ts of Market Research Amid COVID-19
The pandemic may have stopped many operations in their tracks, but the need for strategic business decisions has never wavered. Full Story: Business 2 Community
The Dos and Don’ts of Market Research Amid COVID-19
The pandemic may have stopped many operations in their tracks, but the need for strategic business decisions has never wavered. Full Story: Business 2 Community
Market Research Guide for Business Owners
This article is for business owners who want to test the viability of new business ideas, products, services and features using market research. Full Story: Business News Daily
COVID Forcing Major Changes to Bank Marketing for 2021 (and Beyond)
Bank and credit union marketers face the challenge of pinched budgets plus tougher competition from agile fintech/big tech marketers. Full Story: The Financial Brand
2020 guide to helping sales and marketing work effectively together
Irrespective of whether your goal is alignment or integration, the key levers that will be used by a successful organisation remain the same. Full Story: B2B Marketing Online
72% of Small Business Owners Remain Optimistic About Their Future
It’s been a rough year for business, there’s no doubt about that. The pandemic has taken its toll on small businesses. Full Story: Small Business Trends
Tech adoption: the key to rebuilding small businesses and restarting the economy
For many businesses, working remotely and with reduced staff has been incredibly challenging, but technology has played a fundamental role in allowing work to continue. Full Story: Independent Online
