A complete guide to corporate access platforms for investor relations
These 10 corporate access platforms, CRM systems and meeting technology providers are powering the investment engagement landscape. Full Story: IR Magazine
Why PR Trails Behind Marketing In B2B (And How It Can Catch Up)
The business-to-business (B2B) industry has long witnessed the competitive interplay between public relations (PR) and marketing. Full Story: Forbes
Public relations strategies for reaching Gen Z
To reach younger audiences, brands and public figures are going direct through visual communications. Full Story: Axios
How is AI Being Used in Public Relations in 2024?
Artificial intelligence is becoming an increasingly important tool for public relations professionals in today’s fast-paced world. Full Story: Entrepreneur
Why Companies Need Public Relations And How To Get Started
According to my calculations based on data from NAICS and Statista, around 20 million companies serve roughly 579 million people across North America. Full Story: Forbes
Trust is earned, not bought: The benefits of ethical public relations
Ethics are essential in every industry, but they’re particularly crucial in public relations, Full Story: Idaho Business Review
Using Al and Data in Digital PR Campaigns: Tips and Ideas
Successful companies use technology, including social media, for targeted online marketing. Full Story: Martech Outlook
Why PR Should Become A Priority For SMEs—And How To Make It Work
You might already be thinking about it, but with the rise of search generative experience (SGE), companies need to adapt to a new kind of SEO strategy. Full Story: Forbes
Taylor Swift’s PR Strategy: Lessons for Any Brand
Many brands turn to PR when they want to announce a new collaboration, product, or service, but, by far, the most successful use their PR strategy around the clock. Full Story: MarketingProfs