Market Research: Why It’s the Foundation of Any Successful Campaign
Let’s be clear: a business won’t go very far if it’s not based on a great idea. That’s how all great businesses start, right? Full Story: Business 2 Community
The ‘Purpose Gap’ Facing Many B2B Brands
The report was based on data from a survey conducted in 2019 among 259 B2B professionals with a job title of director or higher. Full Story: MarketingProfs.com
Touchstone Research has launched its proprietary visual and forensic watermarking solution for protecting client content in marketing research and consumer insights studies, Secure Content Testing (SCT). Full Story: MarTech Series
Time to Redefine Market Research from Process to Outcomes
In beginning the year, I always talk about the origin of Market Research (used almost interchangeably with term ‘Marketing Research’ in practice) and crescendo with the “definition” slide. Full Story: Customer Think
Market Research Guide for Business Owners
Follow the steps included in this article, and use some of the free and low-cost tools mentioned, to conduct market research for your small business. Full Story: Business News Daily
Time to Redefine Market Research from Process to Outcomes
In beginning the year, I always talk about the origin of Market Research (used almost interchangeably with term ‘Marketing Research’ in practice) and crescendo with the “definition” slide. Full Story: Customer Think
The Market Research Services Industry market will register an incremental spend of about $7 billion, growing at a CAGR of 2.00% during the five-year forecast period. Full Story: Odessa American
3 Benefits of Conducting a Competitive Analysis
The process of conducting a competitive analysis has never been more important. Full Story: Business 2 Community
Online holiday sales to surge 25-35%
Deloitte forecasts ecommerce holiday sales will rocket past last year’s 13.6% growth, while total retail holiday sales will increase a modest 1%-1.5%. Full Story: Digital Commerce 360
Your new business plan: Being ready for anything
If you want to survive, let alone thrive in a post-pandemic world, it’s time to put your business continuity plan under the microscope. Full Story: SmartCompany.com.au
