By Integrated Marketing Platform | September 21, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Three components that make up a great marketing strategy
Every great marketing strategy is made up of several components that steer the brand towards success, says the team at Newsclip Media Monitoring. Full Story: Media Update
How To Make A Killer Digital Marketing Strategy
A marketing strategy is designed to help you sell your products or services. Full Story: Men’s Gear
The content gold mine your brand needs to leverage: Long-term trending topics
When you hear “trending topics,” you probably think of Twitter or other social channels where they show what topics are most buzzworthy on the platform at that moment. Full Story: TNW
6 Ways to Kickstart Your B2B Lead Generation
Generating leads for your B2B business can be difficult and time-consuming at the same time. Full Story: Customer Think
10 Mistakes People Make When Starting a Digital Marketing Agency
Focus on showing customers the value you bring to the table, gain their trust and make them see you’re the expert they need. Full Story: Entrepreneur
3 Tips to Help Pivot Your Marketing Strategy Right Now
Countless aspects of life have changed since the Covid-19 outbreak, including the way people communicate and consume. Full Story: Adweek
Three Tips For Leaders As Marketing Goes Under The Microscope
While we may not realize it, marketing leaders have an incredibly tough job. During the best of times, we’re responsible for helping different people and teams cohesively build a brand, leverage technology, make strategic use of digital platforms and more. Full Story: Forbes
How important is an influencer marketing data platform?
If you work in the influencer marketing industry, as either a brand or a content creator, you can appreciate the importance data holds in the influencer marketing decision making process. Full Story: The Drum
SOCIAL MEDIA
Why to design a social media marketing strategy for a business website?
We all know that the company usually has a website specifically for those who appear online in competition, and most brands that are popular around the world usually have a website to improve their position in the digital market. Full Story: FortuneHerald
This Is Why You Need To Turn Off Social Media Notifications
I’m a social media ghostwriter, so it’s literally my job to be active on social media. Full Story: Forbes
Customers Prefer Brands with a Friendly Voice on Social Media
A new survey by Adzooma found 55.7% of people would unfollow a brand because of the way they spoke online. Full Story: Small Business Trends
What Can We Learn About People From Their Social Media?
Our social media profiles and activity can reveal a lot about our personalities. Full Story: Psychology Today
SEARCH ENGINE
Embracing the powerful potential of local SEO
Digital marketing is well and truly one of the most powerful and innovative constructs of modern business there is. Full Story: Bizcommunity.com
The New SEO Rules For 2020: It’s No Longer About The Backlinks
SEO is one of those things no one wants to do. It requires patience, a lot of money and unmatched creativity — all things that are tough to come by in today’s society. Full Story: Forbes
Nowadays, a variety of companies are investing in digital marketing and social media to improve their brand awareness and sell products online. Full Story: Promotion World
Digital & Disinformation: What the SEO Industry Can Do to Fight Manipulation
Manipulation and disinformation in search exist – and SEO professionals play a crucial role in fighting them. Here are a few ways to start. Full Story: Search Engine Journal
MOBILE MARKETING
Does The Business Really Need A Mobile App? 12 Questions To Ask
As consumers become increasingly connected with businesses on their smartphones and devices, many businesses develop mobile apps to connect with their customers. Full Story: Forbes
Mobile app gets people working
A new mobile app is changing the way companies hire tradespeople in Cornwall’s construction industry. Full Story: Business Cornwall Magazine
Supporting mobile workers everywhere
The coronavirus lockdown has made everyone a mobile worker. IT strategies and policies relating to mobile working, laptops, security and mobile network access have had to scale across every business. Full Story: ComputerWeekly.com
How to improve the mobile experience for unified communications
When on the move, unified communications (UC) users access UC services through mobile phone apps. Full Story: Ericsson
DIGITAL SIGNAGE/ SCREEN MEDIA
‘Breathing new life’ into DOOH: Asda automatically buys ads where fuel prices beat rivals
Asda is automatically buying out-of-home ads at UK sites where its nearby stations beat competitor fuel prices, showing how new tech can ease in new marketing tactics. Full Story: The Drum
Digital signage addresses mental health during COVID-19
The mental health crisis has only gotten worse during COVID-19, and many people don’t know how to address mental health issues with their loved ones. Full Story: Digital Signage Today
EMAIL MARKETING
Email Marketing: Optimizing ‘From’ Lines, Subject Lines, Pre-headers
Email marketing remains a cornerstone of most ecommerce companies. But optimizing “from” lines, subject lines, and pre-headers is challenging for even the savviest marketers. I’ll offer tips in this post. Full Story: Practical Ecommerce
10 Reasons why email marketing is a must for every business
Email marketing is one of the most straightforward digital marketing strategies. Full Story: Times Square Chronicles
E-COMMERCE
E-commerce and fleet equipment
As companies add regional warehouses to get products closer to the end consumer and to facilitate next-day or same-day delivery, the industry is seeing an increase in regional haul. Full Story: Fleet Owner
Why The eCommerce Model Is More Accessible To SMBs Than They May Think
The pandemic has brought out the best in many B2B service providers looking to help their business customers that struggle amid market volatility. Full Story: pymnts.com
PUBLIC RELATIONS
How to reimagine your measurement toolkit for the ‘next normal’
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Full Story: PR Daily
Get Press Without a Publicist: PR Tips for Entrepreneurs
Journalists need experts like you for their stories. Yes, you can pitch them without a publicist, but you have to come correct! Full Story: Patch.com
MARKET RESEARCH
Market Research Guide for Business Owners
Follow the steps included in this article, and use some of the free and low-cost tools mentioned, to conduct market research for your small business. Full Story: Business News Daily
Time to Redefine Market Research from Process to Outcomes
In beginning the year, I always talk about the origin of Market Research (used almost interchangeably with term ‘Marketing Research’ in practice) and crescendo with the “definition” slide. Full Story: Customer Think
WEB DEVELOPMENT
Why Ruby on Rails is Perfect for eCommerce Web Development in 2020
Ruby on Rails is one of the web development frameworks for building web applications. Even though Ruby on Rails has reached its maturity, it’s still preferred by developers all over the world. Full Story: Business 2 Community
Want to Be a Web Developer? This is the Ultimate Bootcamp
Supercharge your web development skills with this great value bundle. Full Story: MakeUseOf
MARKETING AUTOMATION
Boost conversion rates with these five email marketing automation strategies
Since most businesses have already adapted to digital marketing, the competition among these markets is tight. Full Story: Augusta Free Press
4 STARTUPS WITH INNOVATIVE SOLUTIONS TO ENHANCE CUSTOMER EXPERIENCE
Artificial intelligence and machine learning are changing the way organizations manage the customer experience they deliver. Here are some key stats that point to this fact: Full Story: TechGenix
ANALYTICS & BUSINESS INTELLIGENCE
Augmented analytics to create a data-driven organization
Over the years, the availability of a variety of data points from different sources has revolutionized the way organizations work and solve problems. Full Story: Express Computer
Putting Predictive Analytics into Practice in the Real World
Predictive analytics doesn’t have to be mystifying. Here are the basics you need to know. Full Story: TDWI
BRANDING AND DESIGN
How To Protect And Grow Your Brand On Amazon
How does a small to medium-sized business compete on Amazon while protecting its reputation for honesty, integrity and authenticity? Full Story: Forbes
How to add Amazon shoppable images to Brand Stores
Amazon shoppable images are a new featured added in 2020 and available to Brand Stores – you’ll have access if you are in the Amazon Brand Registry. Full Story: Tamebay
VOICE STRATEGIES
Huawei’s Celia Voice Assistant Will Run on Yandex’s Alice Platform in Russia
Huawei’s Celia voice assistant will operate in Russia with support from Russian search engine giant Yandex and its Alice voice AI platform, according to a report by Kommersant. Full Story: Voicebot.ai
Understanding the role of voice in martech
Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020. Full Story: ClickZ