By Integrated Marketing Platform | March 16, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Actionable Inbound Marketing Strategies for 2020
If you’re anything like most people, you find the majority of advertisements you see on TV or hear on radio to be irrelevant, annoying, and serve only as interruption to the program you were enjoying. Full Story: The Marketing Folks
How to Create a Data-Driven Content Marketing Strategy That Works
Don’t Let Your Content Marketing Efforts Go To Waste… Create A Continuous Data-Driven Content Marketing Feedback Loop! Full Story: Business 2 Community
Why Referral Software Should Be Part of Your Marketing Strategy
re you contemplating why referral software should be part of your marketing strategy? Full Story: Business 2 Community
Proven Tips to Improve Your Content Marketing Efforts
Content marketing is a must for any business in today’s digital age. Full Story: Business 2 Community
Claiming Your Business: Listings and Reviews
When it comes to listings and review sites like Google My Business, Yelp, and Facebook, if you haven’t claimed your business profile, you’re losing money. Full Story: Business 2 Community
The Rise of Account-Based Marketing
I have been a marketer for decades, and have seen many evolutions in marketing best practices. Full Story: AlleyWatch
Don’t Be Afraid To Market Fearlessly
When you make everyone happy, you make no one happy. Full Story: Forbes
6 ways to get more out of your digital marketing budget
From boosting your social media presence to identifying your target market, we look at ways to get the most out of your digital marketing budget. Full Story: ClickZ
SOCIAL MEDIA
12 Ways Leaders Can Inspire Their Social Media Followers
Leaders are unique individuals with the charisma and the ambition to encourage others to reach for their goals. Full Story: Forbes
Social Distancing: Managing Social Media When You’re Not (Physically) In The Office
In an attempt to lend a helping hand to those searching for some work-life stability and genuine social contact, we will be increasing the frequency of our #SMTLive Twitter chats from bi-weekly to weekly. Full Story: Social Media Today
Social Media Is Not A Home Seller’s Friend
In an age when it seems like everyone is on social media sharing everything about their lives… Full Story: Forbes
How Social Media Can Wreck Your Budget
Here’s a good reason to stay away from social media sites — or at least be careful about how you browse. Full Story: Motley Fool
SEARCH ENGINE
Why News SEO Is Crucial to Publishers Covering the Coronavirus Pandemic
If you’re a publisher, you already know that news SEO is absolutely crucial. Full Story: Search Engine Journal
5 Things You Need to Know About Search & SEO Strategy
With the seemingly never-ending Google algorithm updates, you may catch yourself wondering, “How does Google Search work?” Full Story: Business 2 Community
Why your business will succeed if you embrace SEO
Search engine optimisation (SEO) is one of the single, most important marketing strategies of modern times. Full Story: Business Matters
SEO Trends That Will Make A Splash in 2020
There is no shortage of businesses trying to make it to the top of search results, and that’s why the struggle for SEO dominance in 2020 is only going to become more intense. Full Story: Promotion World
MOBILE MARKETING
7 Free Shopify Apps for PPC Marketing
The app store for Ecommerce platform Shopify offers thousands of apps that can improve your business presence and sales online, and boost your PPC marketing campaigns in the process. These seven are my favorites, and they’re free. Full Story: JumpFly
Three Signs It’s Time To Switch To Mobile Banking
Going to the bank used to be a lingering errand on all our to-do lists. Full Story: Forbes
Creating And Getting Your CEO On Board With A Mobile Strategy
It’s time to stop burying our heads in the sand and accept that mobile connectivity has become part and parcel not only of our lives, but also of the modern workplace. Full Story: Forbes
17 Design Elements Your Mobile App Needs
The key to a successful app is designing something people want to keep using. Full Story: Business.com
DIGITAL SIGNAGE/ SCREEN MEDIA
How DOOH and innovations are making the OOH value chain more robust
Out-of-home advertising is considered one of the oldest form of promotions. Full Story: Exchange4Media
How AR, VR, XR can deliver world-class customer experiences
Hologram industry leader Vntana is launching its latest software, Omnichannel 3D Automation, that lets brands optimize, convert and distribute 3D assets across web augmented reality and virtual reality. Full Story: Digital Signage Today
EMAIL MARKETING
5 Email Marketing Trends That Can Make You More Efficient
Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility, boost your brand recognition, and increase sales. Full Story: Forbes
8-Step Guide to Email Marketing During a Crisis
During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people. Full Story: Business 2 Community
E-COMMERCE
Coronavirus and e-commerce: It’s complicated
While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook. Full Story: Marketing Land
How Glossier sets the bar for social proof in ecommerce
Ratings and reviews are a hugely important tool for brands of all kinds. Full Story: Econsultancy
PUBLIC RELATIONS
Moments after news of the Europe travel ban was announced, a colleague in the travel industry informed me that his company was in a holding pattern for all public relations activities as the coronavirus threat was assessed. Full Story: Upstate Business Journal
How to Uncover the Hidden Benefits of Sentiment Analysis in PR & Marketing Measurement
More organizations now use sentiment analysis in their media monitoring and measurement programs to gauge public sentiment toward a company and its brands. Full Story: Business 2 Community
MARKET RESEARCH
Using marketing research to decide what gifts to give your friends
We’ve all been in a situation where we can’t decide on what to give a friend or a loved one. Full Story: Varsity
2020 Market Research Report on Cloud Based Digital Asset Management Industry
This report gives an in-depth research about the overall state of Cloud Based Digital Asset Management Market and projects an overview of its growth Industry. Full Story: 3rd Watch News
WEB DEVELOPMENT
Create a B2B Website Design to Support Content Marketing Efforts
It’s impossible to discuss content marketing without mentioning the website. Full Story: Business 2 Community
How much does it cost to develop a web application
Discover average web development costs. Full Story: ITProPortal
MARKETING AUTOMATION
4 Ways Marketing Automation and Personalization Can Work Together
We accept automation in our personal lives. So why are we so afraid of using it to optimize our companies? Full Story: CT Post
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Full Story: Marketing Land
ANALYTICS & BUSINESS INTELLIGENCE
What is the Difference Between Business Intelligence, Data Warehousing and Data Analytics
In the age of Big Data, you’ll hear a lot of terms tossed around. Three of the most commonly used are “business intelligence,” “data warehousing” and “data analytics.” Full Story: insideBIGDATA
Data Science vs. Machine Learning: Top 10 Differences
In this cheat sheet, we’ll learn the top 10 key distinctions between Data Science vs. Machine Learning and how the two interoperate, and what are the best practices that are still evolving. Full Story: Toolbox
BRANDING AND DESIGN
How to Do Corporate Branding Right
If you’re like me, it’s funny memes. Twitter chats. Short, succinct messages. Rants from celebrities in three sentences or less. Full Story: Search Engine Journal
10 Live Video Strategies To Boost Brand And Following On Social Media
Social media gives businesses the opportunity to access consumers anywhere and at any time. Full Story: Forbes
VOICE STRATEGIES
Guide to Voice Assistants in Business
We’ve all heard about Apple’s Siri, Google’s Assistant, Amazon’s Alexa and Microsoft’s Cortana but what do they do? Full Story: Small Business Trends
Alexa vs. Google Assistant: Which smart assistant wins?
When it comes to Alexa vs. Google Assistant, it can be tricky to decide between Amazon’s and Google’s virtual assistants, because both offer many of the same features and are available in many of the same places. Full Story: Tom’s Guide