By Integrated Marketing Platform | October 21, 2019 | INTEGRATED MARKETING,
MARKETING STRATEGY
10 Tips for Making Major Changes in Your Small Business
If you run a small business for a long time, you’ll probably need to navigate through a lot of major changes. Members of the online small business community are very familiar with these shifts. From getting started to deciding when to retire, here are some valuable insights for making big changes in your business. Full Story: Small Business Trends
Video Marketing – The Powerful Way to Boost Your Online Presence
Nowadays, Video Marketing has become the most powerful way to reach audiences. It has quickly transformed the demand of customers. The increased use of Video Marketing has also affected how businesses reach their consumers and pitch their products. Research has shown that Video Marketing is much more convincing than any other Marketing type. It can target approx 81% of the customers reach once. Full Story: MarTech Series
9 Key Mistakes to Avoid in Chatbot Marketing
Chatbots are on the rise in the world of sales and marketing, providing easy, “always-on” options to assist customers with their queries, process commonly requested tasks, and even make product recommendations. Full Story: Social Media Today
3 Examples of Account-Based Marketing Worth Trying
More than 15 years after the phrase was coined, account-based marketing (ABM) is still trending among enterprise-level sales organizations. A study by SiriusDecisions found that 92 percent of B2B marketers consider ABM to be “extremely important” to their overall marketing efforts. Compared to other approaches, account-based marketing is personalized, delivers obvious ROI, shortens the sales cycle, reduces attrition, and aligns sales and marketing teams behind a common strategy. Full Story: Business 2 Community
These are the ABCs of marketing in the digital age
As digital technology becomes an everyday part of life for people all over the world, companies are redesigning their sales strategies to address the challenges and benefits of marketing in the digital age. Advertisements from Nike, Microsoft and Fenty Beauty resonated with attendees at a session on marketing in the digital age at HubSpot’s Inbound 2019 conference. Full Story: TechTarget
Are Events Part of Your Marketing Strategy? The Should Be.
For businesses to be successful in today’s digital world, having an effective digital marketing strategy is crucial, but that doesn’t mean you should ignore traditional marketing activities like events. Event marketing is still relevant, providing incredible opportunities to generate brand awareness, engage with clients and connect with partners. Full Story: Business 2 Community
Six opportunities that up the volume on your audio marketing strategy
In our digital world, video has once again become the star — its great when you’re at home watching YouTube content on your iPad or scrolling through IGTV on your phone. Images help to tell a story when you are reading an article online and it stops your thumb when you’re scrolling through social media. In both cases, your eyes are locked on the screen. Full Story: Media Update
The 7 Most Common Pitfalls Of Multi-Location Marketing
Regardless of the type of business, marketing is all about building brand awareness and sparking action on the part of consumers that increases sales. Does that mean that the same strategies and tactics work for both single-location and multi-location businesses? Absolutely not! Full Story: CEOWORLD magazine
SOCIAL MEDIA
Why you should use IGTV for marketing
Instagram is the most engaging social media app, and it actually listens to its users. Instagram videos used to have a limit of 60 seconds, but users wanted more. So, in 2018 Instagram brought in an app to meet it’s users desires — IGTV. Full Story: Media Update
Audit your social media marketing through metrics
Knowing the effectiveness of your social media marketing efforts involves more than just counting your Facebook business page “likes” and Twitter followers. Superficial “vanity metrics” rarely provide an accurate window into how well your strategy is working. What really matters is how well your content is attracting and keeping the interest of readers, viewers, or listeners, getting shared, generating leads and making sales. Full Story: Cape Cod Times
3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts
As noted by most social media marketing guides, consistency is key. Maintaining an active, engaging presence is what will help you build a digital community, expand your presence, and ultimately, build connections that will lead to sales. Full Story: Social Media Today
An Easy Guide to Creating Social Media Videos that Drive Results
When was the last time you watched a video on Facebook? What about Instagram or Twitter? My guess is that it was probably within the last day. The reason for this guess is because video continues to be one of the most powerful forms of content on social media. You can’t take a digital step without coming face-to-face with a video – and there’s a reason for this. Full Story: Social Media Today
SEARCH ENGINE
How Does Google Use Internal Links For Crawling A Website
When you wish to ensure the best results for your online business, implementing the right SEO strategies is of utmost importance. SEO is all about getting an in-depth understanding of your site, the audience, and your brand at the same time. Full Story: South Florida Reporter
Site Owners Can Start Customizing Google Search Snippets This Week
Google search results are an extremely important part of the internet and how we tend to use it on a regular basis, and the fact of the matter is that how your search results are displayed tends to matter quite a bit. One thing that a lot of people have complained about has to do with how the search snippets tend to be rather poor representations of what the site is actually about, therefore leading to a number of people skipping the use of this website since they judge a site based on its snippet. Full Story: Digital Information World
You need to optimize your organization for SEO success, learn how!
The SEO team is responsible for SEO results, but does not typically control the levers needed for SEO success. They depend on effective collaboration with other teams across the organization –design, development, content, social media– and those teams may not always know when, or how to work with the SEO team. That leads to SEOs spending too much time chasing down projects and putting out fires. And that leads to lost revenue and lost opportunity. Full Story: Search Engine Land
Google Ads is Testing New Lead Form Extensions
Google Ads is testing a new way for businesses to capture customer information with lead form extensions. This new ad extension was spotted by Steven Johns, who notes that he has access to it in his EGO Power+ Austria account: Full Story: Search Engine Journal
MOBILE MARKETING
What iPhone 11? Microsoft Says Android Is the Best Mobile Operating System
Microsoft embracing Android is certainly unexpected, but Panos Panay, the chief product officer at Microsoft, said recently that this was a natural thing to do simply because Android is the best mobile operating system. Full Story: Softpedia News
Is Flutter the future of Android app development in 2023?
The omnipresence of Android has been drawing the attention of smartphone users. Known as an open source software stack, Android is a leading platform that paves the right pathway for proper customization of both hardware and software choices. This further allows developers to curate impeccable applications and services. Android is the center of attraction for all users trying to acquire the best features through their smartphones or gadgets. Full Story: JAXenter
Most Effective Performance Marketing Campaign
Ahead of our 2019 Effective Mobile Marketing Awards, staged in partnership with our headline partner Dynata, and our partners DAX and TabMo, we’ll be previewing the nominees in each category,giving you a glimpse at the high quality of entries we’ve seen this year. In today’s preview, we look at the best performance marketing campaigns. Full Story: Mobile Marketing Magazine
Apple Changes Its Strategy: One Cheap iPhone To Rule Them All
Just last month, Apple (AAPL) unveiled the latest generation of its iPhones. There wasn’t much new information here. It’s interesting that Apple, as expected, has decided not to increase the price this time. Since the sixth generation, it was always the case that Apple increased the price of every new iPhone generation. But the iPhone 11 Pro Max now costs just as much as the iPhone XS Max and the iPhone 11 Pro is no more expensive than the iPhone XS. Full Story: Seeking Alpha
DIGITAL SIGNAGE/ SCREEN MEDIA
Signs of the time: Why digital signage is on the rise
What’s coming soon to a screen near you? Answer: AI, interactivity and much, much more. The global digital signage market – encompassing everything from mini order screens at restaurants to outdoor advertising billboards – is about to explode. Full Story: Marketing Week
LG Digital Signage Soon To Enhance The Shopping Experience
Having successfully tested new digital signage solutions from LG Business Solutions and ADFLOW at a Nebraska concept store last year, Fareway Stores, Inc., a growing, family-owned Midwest grocery company currently operating 125 grocery store locations in Iowa, Illinois, Minnesota, Nebraska, and South Dakota, is now in the process of deploying integrated signage solutions from both companies in all of its locations. The company hopes to complete the installation by mid 2020. Full Story: rAVe
EMAIL MARKETING
How to Grow Your Business with Email Marketing
The principle way to enhance a business is by providing your users/customers with high-quality products and services. However like anything that can be sold, if it is advertised to an extent it is bound to have a better response. General advertising has been the second most used method to boost a business or increase its sales. Full Story: Times Square Chronicles
Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know
Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience? The team from Sendinblue share the stats you need to know in this infographic. Full Story: Social Media Today
E-COMMERCE
6 Ecommerce Challenges and How to Overcome Them
Owning an eCommerce business requires a lot of tenacity. Competition is steep. Sometimes it feels like you’re spinning in circles and not getting anywhere. There are certain hurdles every Ecommerce business has to jump over to be successful. The good news is that these eCommerce challenges aren’t impossible to overcome. It’s all about recognizing the problems and knowing how to fix them. Full Story: Times Square Chronicles
How to Build Brand Credibility for Your eCommerce Website
If you have a new eCommerce website, earning the trust of your website visitors can be difficult. Many online shoppers will stick to big-name sites like Amazon because they know they can trust them. To get consumers to trust your business, you need to build brand credibility. Full Story: Customer Think
PUBLIC RELATIONS
You’re Approved! How to Plan Your PR and Marketing Strategy for FDA Clearance
You and a team of researchers, engineers, scientists, developers, clinicians and countless others put so much into your product and this clearance process. You’ve conducted clinical trials, filled out applications and assembled hundreds or thousands of documents, making for some very long days and late nights. Some equate the clearance process to raising a child – challenging, exhausting, fulfilling and wonderful. Full Story: Business 2 Community
Communicators’ power to drive business purpose
Companies that can’t clearly articulate their reason for existence—beyond making a quick dollar—won’t be in business by the end of the coming decade. That was the bold claim by Disney’s former head of innovation, Duncan Wardle, in kicking off the PR Decoded conference in Chicago. The day and a half of sessions focused on how PR pros and corporate communicators can help their organizations attract customers, employees and investors around the unique value they offer their communities. Full Story: PR Daily
MARKET RESEARCH
SHARP DROP IN UK MARKET RESEARCH SPEND
Market research budgets have shrunk in the last quarter against a backdrop of a dip in total marketing spend and economic uncertainty, according to the latest Bellwether Report published by the Institute of Practitioners in Advertising (IPA). Full Story: Research Live
Why Flexibility is The Key to Success in Market Research
The business landscape, as we know, is changing rapidly. Our customer bases are getting more extensive, our operating hours longer, and our business focuses broader. With technology and innovation continually moving the goalposts, it is imperative that companies can adapt to keep customers happy, employees engaged, and the competition at bay. Full Story: AiThority
WEB DEVELOPMENT
7 Best Tools To Improve WordPress Website Accessibility
If you already have a website or are planning to migrate your site to some other platform, then WordPress is a way to go. It is best to migrate website to WordPress that offer several plugins to make a site more accessible. However, it includes different tools that can be used to overcome certain challenges. Full Story: Living Gossip
The secret behind building your own apps? It’s not as hard at you think.
Thanks to the rise of big data and machine learning, Python has become the fastest-growing major programming language in the world *and* the one today’s developers want to learn the most, according to Stack Overflow’s 2019 Developer Survey of nearly 90,000 coding professionals around the globe. You go, Python. Full Story: Mashable
MARKETING AUTOMATION
4 Advanced Email Marketing Automations and Tactics you Should Use
When you first try email marketing and get results, a whole new world of opportunity appears. You write down a few words, send it to strangers, they open, and then by from you. If you stick with it long enough, you’ll realize email blasts and one size fits all messages aren’t cutting it anymore. Full Story: Business 2 Community
The Evolving Future of Marketing Automation in the Days to Come
Nowadays many of us have heard a lot about MA (Marketing Automation) in passing; however the details of how MA will benefit marketers today and in the future are often left unanswered and unspecified which can help in creating a cohesive customer experience and drastically change the role and scope of marketing to better understand consumers’ buying habits and intentions to influence their decision making processes. Full Story: Customer Think
ANALYTICS & BUSINESS INTELLIGENCE
Best business intelligence tools in 2019: Find the right BI for data visualizations
The proliferation of new technologies and digital transformation means that data can now be collected on every aspect of a business, from sales and marketing, to workflows and productivity, to hiring and HR, to overall performance and profitability. Full Story: TechRadar
TOP 12 BIG DATA, ANALYTICS AND DATA SCIENCE INFLUENCERS OF 2019
The development of data and analytics influences too much in everyone’s life while driving growth and convenience in personal and professional space. The omnipresence of data, mostly behind the scenes, impacts the efficiencies and productivity of people on different levels. From education to entertainment to transportation data drives improvement in the services of many significant players. Full Story: Analytics Insight
BRANDING AND DESIGN
Facebook’s Brand Crisis Isn’t Over Yet
But despite user growth and improving financial results — excluding the $5 billion Federal Trade Commission (FTC) fine it paid — Facebook’s brand value has continued to erode, according to Interbrand, the consulting firm that publishes a closely watched ranking of global brands. In Interbrand’s survey, Facebook’s brand value fell for the second year in a row, slipping 12% to $39.9 billion, and dropping from No. 9 to No. 14 in the ranking. Full Story: Motley Fool
These are the top 10 brands in the world in 2019. Facebook isn’t one of them.
Brand image can be a huge factor for companies and their success, often influencing consumer decisions with it. Interbrand, a brand consultancy firm, has ranked the world’s brand to see which were the most important in 2019. Full Story: Business Insider
VOICE STRATEGIES
Google Voice can now be integrated with Siri on iOS
Here’s an interesting development. Google Voice and Siri can now work together on iOS to make calls and send messages, but that’s not the case with Google Assistant. Yes, you read that right. Siri has beaten Google’s own Assistant to the punch. If you rely on a Google Voice number, the latest iOS app update allows for integrated Siri support. Full Story: TalkAndroid
Why You Should Optimize For Voice Search Now To Stay Ahead Of Your Competition
Voice search is the next big transformation about to hit digital marketing. And, in fact, the phenomenon has already arrived in a big way: 65% of 25-to-49-year-olds “speak” to their devices at least once per day. And it’s expected that by 2020, 50% of all searches will be conducted through voice. Full Story: Forbes