By Integrated Marketing Platform | May 29, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Strategies For Marketing During Times Of Uncertainty
Economic uncertainty, like the laws of physics, is an inevitable part of a company’s life cycle. Full Story: Forbes
3 key trends impacting search marketing today
From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry. Full Story: Search Engine Land
13 Strategies to Drive Customer Participation in Marketing Initiatives
Customer engagement is key to the success of any marketing campaign. Full Story: RollingStone
6 reasons why you need a marketing work management tool
Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity. Full Story: Martech
Five Impactful Marketing Steps Every Business Owner Should Know
For many business owners, marketing is a complex machine with too many moving parts that defy a one-size-fits-all approach. Full Story: Greenville Business Magazine
Avoid These 10 Marketing Mistakes When Targeting Gen Z
This generation is looking to support businesses that value ethics and authenticity. Full Story: RollingStone
SOCIAL MEDIA
How Decentralized Social Media Platforms Can Benefit Your Business
The social media landscape has long been dominated by a handful of centralized platforms that hold almost complete control over both the market and content creators. Full Story: Forbes
We Got Social Media Wrong. Can We Get AI Right?
How to be agents who use new AI tools, rather than subjects manipulated by them. Full Story: JSTOR Daily
Social Media Monitoring Strategies to Boost Your Online Impact
No business should be without social media monitoring. Full Story: G2
How Can Social Media Improve SEO Results?
Are you building a brand or running an established business? Full Story: readwrite
Four Tips for Elevating Your Social Media Presence
Social media has become part of our daily lives and is a powerful tool for connecting with others. Full Story: Advisor Perspectives
10 new social media features you need to know this week
Updates from Meta, Twitter, Instagram and more. Full Story: PR Daily
SEARCH ENGINE
Google’s AI search: The future of search engines is here
Google has been testing its new AI search engine, dubbed “Search Labs,” behind the scenes, and now it’s opened the doors to everyone with an invite. Full Story: Citylife
How Google Business Profile pre-defined services can impact local SEO
Looking to boost your local SEO rankings? Consider adding pre-defined services to your Google Business Profile listing. Full Story: Search Engine Land
16 Best Keyword Research Tools For SEO
We review the best keyword research tools, from the usual free versions and the “big three” paid tools to some lesser-known tools to try. Full Story: Search Engine Journal
How to Unlock the Power of YouTube SEO
Want more people to find you on YouTube? Full Story: Social Media Examiner
Expert Tips for Optimizing Your Webflow Website for SEO
If you haven’t heard of Webflow design and development platform, then it’s highly likely that you’ve been living under a rock. Full Story: South Florida Caribbean News
Boost Your Traffic: A Guide to WordPress SEO Best Practices
If you have a WordPress website, you probably know how important it is to rank well on search engines. Full Story: Absolutegadget
MOBILE MARKETING
Top Mobile Marketing Tools and Features of Their Use
The concept of mobile marketing appeared several years ago. It is a set of marketing activities to promote goods or services using mobile communications. Full Story: HardwareTimes
15 Best Mobile App Development Tools to Help You Out
From financial institutions to restaurants, the advent and continual technological advancements of smartphones, Full Story: RS Websols
11 Questions You Need To As Before Creating A Mobile App
When creating an app, it’s essential to consider the intended audience, its objective, and the functionalities. Full Story: Rebellion Research
DIGITAL SIGNAGE/ SCREEN MEDIA
Unpacking the True Value of Digital Signage SaaS
Software as a Service (SaaS) has been a popular business model in the IT sector for years and is now rapidly expanding in the digital signage world, Full Story: Avnetwork
The Power of DOOH in an Omnichannel Media Strategy
To the layperson, out-of-home advertising means nothing but billboards that litter the landscape and ads on taxi tops or elsewhere that their eyes randomly scan. Full Story: StreetFight
EMAIL MARKETING
6 Simple Ways to Improve Your Email Marketing Strategy
It’s no coincidence that the more knowledgeable you are about email marketing strategies, the better your results are. Full Story: CustomerThink
How to Create an Effective Multilingual Email Marketing Campaign
Email is an effective communication channel that helps build trust and connections between companies and customers. Full Story: Entrepreneur
How to Drive Sales with Email Marketing
Email marketing is among the most effective marketing strategies employed by businesses across all sectors and categories. Full Story: FechFunnel
Leveraging AI to Automate Your Email Marketing and Save Time
While social media marketing is buzzing, emails remain reliable for building brand awareness. Full Story: CustomerThink
E-COMMERCE
3 Profitability Strategies for E-commerce Retailers in 2023
E-commerce is dealing with a bad hangover. Full Story: RIS news
4 Trends In Gen-Z And Millennial Payment Preferences For E-Commerce
Millennials now comprise the largest group of consumers. Full Story: Forbes
Essential tools to e-commerce success
According to the latest Digital Economy Report by the Department of Trade and Industry, Full Story: The Manila Times
The advantages of integration for e-commerce
E-commerce has become a crucial part of businesses. Full Story: SW Londoner
How to Build a Successful e-Commerce Startup
Building a successful e-commerce startup requires a well-defined strategy, thorough market research, and a customer-centric approach. Full Story: pctech Magazine
PUBLIC RELATIONS
How to Use PR to Grow Your Business
Around the globe, public relations (PR) is a $100 billion industry, projected to eclipse $133 billion by 2027. Full Story: CEOWorld Magazine
5 Key Tips to Restore Your Reputation After a PR Crisis
A PR crisis is always negative, but by using these five tips, the damage can be limited. Full Story: Entrepreneur
MARKET RESEARCH
5 Tips to Market Research Like a Pro
A thriving business requires constant market research to improve your products and continually appeal to customers. Full Story: Business.com
AI Has Taken Over Qualitative Market Research. Here’s What That Means for Your Business
Discover how AI is transforming qualitative research — increasing efficiency and accuracy and driving faster insights. Full Story: Entrepreneur
WEB DEVELOPMENT
Front-End Vs. Back-End Developers: What’s The Difference?
Web development is a high-paying field that’s growing quickly—and you don’t need a college degree to break into it. Full Story: Forbes
9 Reasons Why You Should Use WordPress for Your Business?
According to numerous surveys and statistics, 40+% of the sites present globally are based on WordPress. Full Story: Security Boulevard
Why Learning Java Full-Stack Development is Important
Java Full Stack Development is a pivotal skill set in today’s rapidly evolving technological landscape. Full Story: GISuser
Top 10 Programming Languages that Techies Are Crazy About in 2023
Programming languages have come a long way since the first computer was built in the mid-20th century. Full Story: Analytics Insight
MARKETING AUTOMATION
4 Marketing Automation Strategies to Maximize Efficiency and Profitability
As seismic shifts continue to change digital marketing, embrace automation to stay one step ahead of competitors. Full Story: Inc
In today’s digital age, the legal industry is not exempt from the transformative influence of technology. Full Story: JD Supra
How to Integrate CRM with Marketing Automation
Enhance efficiency and CX by integrating CRM with marketing automation. Full Story: Martechcube
The Risks And Rewards Of Artificial Intelligence In Cybersecurity
When I think about artificial intelligence (AI), the movie Terminator 3: Rise of the Machines comes to mind. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How AI is Reinventing Business Intelligence: A Data-Driven Future
The business world is undergoing a massive transformation as Artificial Intelligence (AI) continues to revolutionize the way organizations collect, Full Story: Citylife
What is Power BI and why is it the smart choice for businesses?
The ever-increasing flow of raw data has opened up a whole new world of opportunities for businesses to race ahead of their competitors. Full Story: mkfm
BRANDING AND DESIGN
The Ultimate Guide To Building And Implementing An Effective Digital Branding Strategy
Branding can be a complex and confusing process if you don’t have clear guidelines and examples. Full Story: Entrepreneur
10 Best AI Graphic Design Tools (May 2023)
The digital design realm is witnessing an upheaval, thanks to the unprecedented influence of artificial intelligence (AI). Full Story: Unite
How to balance your branding act on a shrinking SaaS marketing budget
Growth at all costs has proven to be a failed idea. Full Story: 150sec
VOICE STRATEGIES
How to protect from AI voice scammers?
AI voice refers to the technology that enables computers or machines to generate human-like speech or interact with users using spoken language. Full Story: TechiExpert
Amazon’s Alexa trained to offer better advice on periods
Amazon’s Alexa has been trained to offer better advice on periods. Full Story: Yahoo
The Future of AI in Virtual Assistants: From Siri to Sophia
In recent years, artificial intelligence (AI) has become an integral part of our daily lives, Full Story: CityLife