By Integrated Marketing Platform   | April 11, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

5 Reasons Why SMS Is The Perfect Fit For Your Marketing Strategy

SMS is a must-have channel for everyone looking to stay ahead of marketing trends. Full Story: Internet Retailing

Strategies for marketing to millennials

Marketing campaigns need solid data to succeed, making CRM (customer relationship management) so effective. Full Story: Economic Times Brand Equity

5 Musts For B2B Marketing Content That Drives Leads And Closes Sales

The saying “content is king” has become an intrinsic part of marketing vernacular. Full Story: Forbes

Keys to successful marketing experimentation

It’s not uncommon for marketers to claim “consistency is key.” Still, experimentation is becoming more important than ever. Full Story: MarTech

How To Identify Influencers And Encourage Word-Of-Mouth Marketing

Communicators will often draft talking points for leaders to help carry the message organically—a modern term for the old-fashioned “word-of-mouth.” Full Story: Forbes

A New Realm Of Marketing Science: Why It Matters For Go-To-Market And Technology Teams Alike

Today, there is greater demand than ever for better and more quantifiable connections between marketing budgets and how they drive business outcomes. Full Story: Forbes

5 Types of Businesses That Grows With Digital Marketing

Digital marketing is the marketing efforts that occur mainly on the internet. You can market your products and services on your website, search engines, and social media platforms and have more customers buying your brand. Full Story: Deadline News

Flying Blind in Your Sales and Marketing? Account Intelligence to the Rescue

I don’t think it’s a stretch to state that the social media of 2022 is very different from the social media of the mid to late aughts. Full Story: Forbes

SOCIAL MEDIA

Tackling Four Of The Popular Myths Of Social Media Marketing

I don’t think it’s a stretch to state that the social media of 2022 is very different from the social media of the mid to late aughts. Full Story: Forbes

Social Media May Have to Embrace the Musk

Elon Musk apparently won’t be joining Twitter’s board, but some of his ideas have a future in social media. Full Story: Wall Street Journal

Effective Social Media B2b Lead Generation?

Before adding social media content to your B2B marketing campaign, set up accounts that pertain to your business on all major social media platforms. Full Story: ICTSD

5 Essential Ingredients to Create a Perfect LinkedIn Post

Are you looking for ways to improve your LinkedIn marketing strategy? Want to create better-performing posts to share on your LinkedIn account. Full Story: Social Media Today

SEARCH ENGINE

9 Essential Steps In Building A Winning SEO Strategy

Find everything you need to know to build an SEO strategy that will get you found by search engines and increase organic traffic. Full Story: Search Engine Journal

9 roadblocks to SEO success

Identify and avoid these common pitfalls that can prevent or delay you from achieving the SEO success you desire. Full Story: Search Engine Land

How to use SEO to write eye-catching product descriptions

Writing product descriptions is a routine part of online selling. A savvy store owner, however, knows that a carefully crafted description can be the difference between disinterest and a successful sale. Full Story: Alibaba Seller Central

SEO’s Whisper Network Hasn’t Stopped Conference Harassment. What’s Next?

Quietly warning others who to avoid hasn’t worked. It’s time to throw the curtain open on sexual harassment and assault at SEO events. Full Story: Search Engine Journal

MOBILE MARKETING

Making a Great App Isn’t Enough: How to Properly Monetize a Mobile App

Software developers and entrepreneurs are sometimes plagued with the belief that creating an amazing app is all it takes to become successful. Full Story: ReadWrite

Top Testing Strategies in Mobile App Development

When a mobile app goes through the development stage, it is critical that developers perform various tests before the app is launched. Full Story: TechDay

Google and Spotify’s app store deal could upend the mobile app economy

Earlier this week, Google and Spotify announced a joint multiyear agreement hinting at a serious shift in how much of the mobile commerce pie the search giant takes from third-party developers. Full Story: Protocol

Top 5 Mobile App Marketing Trends to Watch for 2022

Apple’s App Tracking Transparency (ATT) policy went into effect in April 2021, spawning a slew of think pieces about the imminent demise of mobile app marketing. Full Story: Toolbox

DIGITAL SIGNAGE/ SCREEN MEDIA

Optimizing Operations with Modern Digital Signage Solutions

Digital signage has revolutionized the way merchants engage with their customers. Full Story: Fast Casual

Digital Signage: The Top Five Trends You Need To Know About In 2022

Digital signage is very dynamic, with new trends emerging each day. Tag along to learn about five digital signage trends for 2022, including: Full Story: Forbes

EMAIL MARKETING

Email Service Provider vs Email Marketing Service: What’s the difference

Pick the right tool for your business’ communications needs. Full Story: TechRadar

Email Marketing B2b Trends?

However, the use of email marketing remains a valuable and cost-effective way to gain leads, build long-term relationships … Full Story: ICTSD

E-COMMERCE

What Happens When the E-Commerce Boom Ends

Online sales growth is returning to its slower, pre-pandemic trajectory. As shoppers head back into stores, new expectations around service are setting the stage for the next chapter of retail. Full Story: The Business of Fashion

Logistics designed for today’s e-commerce business

Saltbox’s innovative approach to logistics solves the hardest parts of running a small business. Full Story: Fast Company

PUBLIC RELATIONS

5 Things CMOs Need To Know About Modern PR

Many chief marketing officers are used to the old ways of doing PR and are still tracking and analyzing their PR efforts based on irrelevant data that has nothing to do with the actual results and effectiveness of their campaigns. Full Story: Entrepreneur

We Need Crisis-Proof PR And Marketing Solutions

Right at the beginning of my career, I was given the advice to create business solutions that are crisis-proof. Full Story: Forbes

MARKET RESEARCH

Differentiation is key in competitive legal market, survey shows

The new “US Law Firm Brand Index 2022” shows that US law firms really need to hone their legal skills in order to stand out in this competitive market. Full Story: Reuters

WEB DEVELOPMENT

Overlooked Digital Revenue Strategies That Can Help Agencies Grow

… of a creative or digital marketing agency being able to double the output of its website development services and, in turn, increase its profits. Full Story: Forbes

Top Web Development Frameworks

It offers a wide range of pre-written components, code snippets, and entire application templates. Full Story: NovaScotiaToday

MARKETING AUTOMATION

Examples Of Marketing Automation B2b?

Through workflows and triggers, B2B marketing automation allows you to streamline marketing-related tasks and responsibilities. In this manner, your team is able to stay productive and efficient at the same time as nurturing your leads. Full Story: ICTSD

3 Top Artificial Intelligence Stocks to Buy Right Now

The artificial intelligence (AI) market has grown like a weed in recent years as organizations gather and process more data to make smarter decisions. Full Story: The Motley Fool

ANALYTICS & BUSINESS INTELLIGENCE

Examples Of Inbound B2b Marketing?

Whether you are a small business or a B2B firm, below is ten simple yet effective inbound marketing strategies. Full Story: ICTSD

B2b Digital Marketing Analytics?

The advantages of tracking and monitoring your marketing strategy in real-time with your B2B marketing analytics include improving ROI. Full Story: ICTSD

BRANDING AND DESIGN

14 Smart Strategies For Choosing A Company Name And Logo

A lot of thought and consideration go into finding the ideal name and logo for your company. Full Story: Forbes

Graphic Design Trends for 2022

Looking for new ways to ensure that your visuals stand out in ever busy social feeds? Full Story: Social Media Today

VOICE STRATEGIES

Alexa will now tell you when items in your Amazon cart or wish list go on sale

Amazon’s Alexa will start telling some users when items they’ve had an eye on are about to be on sale. Full Story: CNBC

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