By Integrated Marketing Platform | April 12, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
2022’s trends in digital marketing
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Full Story: Search Engine Land
Account-Based Marketing Drives Personalization
Account-based marketing (ABM) is a combined effort of the marketing team and sales team to target individual high-value accounts and turn them into customers. Full Story: MarTech Series
5 Ways to Make Your Marketing Agency More Appealing to Freelancers
Freelancers have a choice about who they work with, which is you need to think about the other side of your business equation. Full Story: Entrepreneur
7 ways to ensure your holiday marketing succeeds all year long
Consumers deprived of family get-togethers for two years, are spending big to make up for missing out. Full Story: The Drum
How Companies Can Cultivate Community With Users
Data-driven marketing isn’t enough anymore on its own. At this point, brands need to cultivate loyalty and emotional instinct in their users, as well. Full Story: Forbes
Affiliate marketing differs from influencer marketing, but how, and who is it fit for?
Social media natives are no strangers to influencer or key opinion leader (KOL) marketing where a product or service is promoted by an influential person. Full Story: Vulcan Post
How B2B Marketing Executives Can Kickstart Innovation
So it’s no wonder that B2B marketers believe their teams are innovative. Full Story: Forbes
2022’s trends in digital marketing
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Full Story: MarTech
SOCIAL MEDIA
Discord Is a Social Media Platform Built for Gamers. And It Is My Favorite Tool as a Leader.
Here’s now Discord is helping my company build with our community. Full Story: Entrepreneur
5 Social Media Marketing Ideas to Help Plumbing Businesses Gain Leads and Customers
If you run a plumbing business and want to differentiate yourself from your competitors, customer service may not be enough. Full Story: RealtyBizNews
6 Ways To Make Your Video Content Stand Out On Social Media
Images, pictures, photos, GIFs and infographics are common mediums to meet on different social media platforms. Full Story: Shout Out UK
What our negative comments and consumer gripes on social media reveal about us
A supermarket starts stocking hot-cross buns straight after Christmas. Full Story: The Conversation
SEARCH ENGINE
By now, you’ve learned that Google favors mobile-friendly pages. Full Story: Search Engine Journal
Google Algorithm Updates & Local SEO: 6 Top Tips From Experts
Learn the strategies for using local search to your advantage and improve your search ranking based on the latest Google updates. Full Story: Search Engine Journal
Building An SEO Business Case Your Boss Can’t Say No To
Some stakeholders struggle to see the value of adding SEO to your marketing mix. Use this guide to build an irrefutable business case for it. Full Story: Search Engine Journal
How Cybercriminals Use SEO to Attack
With cyberattacks and data breaches hitting new records every year, cybersecurity organizations are not only staying busy but also evolving to more effectively address threats from bad actors. Full Story: Retail TouchPoints
MOBILE MARKETING
Using text messages, social media marketing, location-based marketing, proximity marketing, and in-app marketing, among others, mobile marketing can reach as many consumers as possible. Full Story: ICTSD
Value Of Mobile Marketing To B2b?
Based on BCG estimates, the ability to streamline operations faster could cost B2B vendors with $2 billion in revenue an estimated $30 million to $60 million in bottom-line profits, or 1% to 20% of sales. Full Story: ICTSD
Quickbooks Pro vs Premier: What’s The Difference?
QuickBooks is arguably one of the most popular names in accounting software. Full Story: Forbes
Top 7 Mobile App Metrics to Measure Success & Tips to Optimize Them
The mobile app market has exploded remarkably in recent years, and it’s now more important than ever to understand how to measure your app’s success before, during, and after launch. Full Story: CustomerThink
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Apple/iOS trends to look for in 2022 and beyond
For years, Apple’s company technology, including both its hardware and its primary software platform: iOS, has become more advanced. Full Story: Digital Signage Today
Custom shopping centre kiosks defy ‘wet taco’ climate
Building outdoor screen solutions for sites in Austin, Texas can be like wrapping an LCD display in a ‘wet taco’. Full Story: AV Magazine
EMAIL MARKETING
B2B Email Marketing: 5 Top Tactics for Lead Generation
There are readily available email templates to choose from so you’ll just go with the one that feels right for your business. Right? Right? Full Story: Daijiworld
How to design a newsletter template to market your business
A good marketing campaign will be targeted to its readers, so featuring content and offers that they find useful will bring its benefits. Full Story: TechRadar
E-COMMERCE
3 Trends for Retailers to Explore in Today’s Cross-Platform World
In recent years, retail businesses have come to realize just how closely linked their physical and digital shopping experiences are. Full Story: Total Retail
12 Reasons businesses should invest heavily into online marketing after lockdown
This forces marketers to design new techniques for connecting with clients from a marketing viewpoint. E-commerce and digital media adoption are crucial for… Full Story: Bizcommunity
PUBLIC RELATIONS
Should PR Agencies Not Represent Fossil Fuel Clients?
Fossil fuels still power the global economy and PR agencies should serve legitimate business needs of oil and gas companies as per the ethical code of the PR industry. Full Story: Fair Observer
Concept PR’s Practice announces new PR mandate wins
Concept PR’s Technology and Start-up practice offers a full suite of specialized communication services aligned to companies’ business objectives. Full Story: Exchange4media
MARKET RESEARCH
Role Of Market Research In B2b Marketing?
Strong market research for B2B companies is necessary to understand who they are as well as why they want to purchase their products. Full Story: ICTSD
Market research is generally divided into four broad types: surveys, interviews, focus groups, and surveys. Full Story: ICTSD
WEB DEVELOPMENT
How Small Companies Can Scale Quickly
Since creative direction and web development are central pillars of what we deliver, those roles are prioritized in our leadership structure. Full Story: Forbes
Make your web presence visible with web development services
Website creation is one of the notable things you need to take into attention. Full Story: iLounge
MARKETING AUTOMATION
Why sales should care about marketing automation software
Aligning sales and marketing teams is a challenge most businesses grapple with, yet few are able to achieve a truly integrated and united approach. Full Story: B2B Marketing
12 examples of artificial intelligence in everyday life
In the article below, you can check out twelve examples of AI being present in our everyday lives. Full Story: ITProPortal
ANALYTICS & BUSINESS INTELLIGENCE
Marketing Analytics B2b Roles And Responsibilities?
As a whole, marketing specialists focusing on product marketing synthesize research to make better decisions about where they sell products and what customers buy, as well as what price they sell their products for. Full Story: ICTSD
Marketing Analytics In B2b Business?
Our goal is to increase your ROI by tracking your marketing strategy, monitoring it in real-time, and optimizing it. Full Story: ICTSD
BRANDING AND DESIGN
Why it’s a bad idea for startups to make their branding distinctive
As someone who has worked in branding for more than 15 years, I don’t think this subtlety was a failure—it shows that the company is paying… Full Story: Fast Company
Branding In 2022: Merging Meta And Real Life
NFTs, the metaverse and Web3 are all hot topics in 2022, but all of these buzzwords seem to be related to the digital universe. Full Story: Forbes
VOICE STRATEGIES
The Rise Of Voice Technology & The Puzzle Of Gender – Neutral Voice
Gender is a hot topic within AI, and rightfully so. Voice technology is one area where this is coming to the fore, with the recent push for genderless voice assistants bringing up important questions about gender and representation. Full Story: B&T