By Integrated Marketing Platform | April 23, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
6 Key Tips to Level Up Your Content Marketing Strategy
Content marketing is critical to the success of a digital strategy. Full Story: Entrepreneur
What Is Content Marketing? How You Can Leverage It Online
What is content marketing? It is a relatively new marketing strategy that has been around for about 5 years. Full Story: Global Banking & Finance Review
The thinking behind eftpos’ brand refresh and marketing strategy
Better understanding the needs, wants and behaviours of Australia’s misunderstood millennials lies at the heart of eftpos’ marketing strategy as it works to reposition the debit payments brand in market. Full Story: CMO Australia
A Content Creation Strategy for Your Business
Content creation refers to the creation of content by means of the use of creative content, images, sounds, videos or any other interactive content. Full Story: Global Banking & Finance Review
Nostalgia memes and marketing: 10 things that will be trending to sell more on the internet
These recommendations are for entrepreneurs who use the internet as their main sales channel. Full Story: Entrepreneur
7 Guerrilla Marketing Tactics That Will Grow Your Business When Money Gets Tight
Guerrilla marketing is one of the cheapest and most effective ways to produce results. Full Story: Entrepreneur
5 Marketing Technology Trends Taking Over Advertising
Businesses in every vertical are recognizing and responding to the value of social media marketing. Full Story: Robotics & Automation News
7 Protocols Businesses Should Follow For a Successful Digital Marketing Campaign
Digital marketing is the present and future of the business world. Full Story: BBN Times
SOCIAL MEDIA
Creating Content For Social Media Marketing
Creating content is a fundamental activity that cannot be ignored anymore in SEO or Search Engine Optimization. Full Story: Global Banking & Finance Review
Facebook Shares More Brand Marketing Tips in its Latest ‘Social Skills’ Video
Facebook has published the latest video in its new ‘Social Skills’ series, which aims to provide social media managers with the tips and insights they need to maximize their performance across Facebook’s apps. Full Story: Social Media Today
5 Ways to Boost Your Brand’s Social Media Presence
Boost your online presence and maximize your brand’s visibility across the globe. Full Story: The African Exponent
Use Social Media to Bond with Customers Stay in Touch Digitally While Promoting Your Brand
If you are genuine and stay away from generic posts, social media users can quickly develop a bond with your brand that increases trust. Full Story: INSTORE Magazine
SEARCH ENGINE
How To Do SEO – Improve Your Website’s Search Ranking
Learning how to do SEO has become a popular activity for many internet marketers. Full Story: Global Banking & Finance Review
How you can rank your website with SEO
The answer is easy! You need to do SEO by yourself or higher a reputable SEO company! Full Story: The Marketing Folks
That’s NOT a Google Search Ranking Factor
Are social signals, accessibility, XML sitemaps, content length and more actually Google Search ranking factors? Here’s what you need to know. Full Story: Search Engine Journal
Facebook Shares 4 Ways It’s Improving News Feed Ranking
Facebook is gathering feedback on how to improve the way it ranks content in users’ news feeds. Full Story: Search Engine Journal
MOBILE MARKETING
YouTube mobile app gets more exhaustive video quality controls
YouTube is the most popular video streaming app in the world, and a lot of us depend on it for our daily dose of news and entertainment. Full Story: Android Police
WHAT APPLE’S AD-TRACKING RESTRICTIONS COULD MEAN FOR MOBILE APPS
Companies that depend on users’ digital footprints need to react and mobilize quickly to minimize disruption or declines in ad revenue. Here’s how. Built In
What’s The Best Tech Stack For Mobile App Development
A high level of security and an attractive interface in App provides great confidence and trust to its users. Full Story: Big News Network.com
For nearly three weeks, they have been touring across the land, and, as people who visited a horticultural fair during that time will know … Full Story: Hortidaily
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage In Healthcare is Growing at a Significant Rate in the Forecast Period 2027
Digital Signage In Healthcare market report evaluates CAGR value fluctuation during the forecast period of 2020-2027 for the market. Full Story: Valley Bugler Newspaper
Digital signage and its key elements: let’s get acquainted?
The world is evolving very fast due to the continuous advancements in technology and so is the marketing industry. Full Story: Euro Weekly News
EMAIL MARKETING
Everything you need to know about email marketing software
Email marketing is the act of sending emails to users with a specific purpose, whether that’s to sell products, raise awareness, fundraise, or promote an event. Full Story: Charity Digital
The Email Security Guide for Email Marketers
Email is one of the most effective marketing tools currently available. Full Story: Programming Insider
E-COMMERCE
Helpful Ecommerce Tips and Tools for First-Time Small Business Owners
Many small business owners are taking advantage of e-commerce. E-commerce is a great way to scale your revenue streams. Full Story: The Future Of Things
Here are 7 types of images every eCommerce brand needs
At a time when most companies have switched to eCommerce and consumers have to make choices based on what they see on the web, the selection of relevant, high-quality visuals is a key for success. Full Story: The Drum
PUBLIC RELATIONS
How Digital PR Is the Key to Getting High Quality Links For SEO
Digital PR might be an industry buzzword, but there’s definitely a reason for all of that buzzing you’re hearing. Full Story: Business 2 Community
What You Need to Know About Becoming a Public Relations Major
Public relations majors develop skills for working with members of the media and the public and to convey messages fitting a brand image. Full Story: US News & World Report
MARKET RESEARCH
How marketers find game-changing opportunities using market research
Marketing is about accuracy. It’s the science of finding and acquiring customers with a cost-effective strategy. Full Story: The Business Journals
How Agile Market Research Will Turbocharge Marketing Content In A Post-Pandemic World
I’ll admit to bias on this one, but I believe the role of CMO is among the toughest in the C-suite—and the last 15 months didn’t exactly grease the wheels for marketing chiefs. Full Story: Forbes
WEB DEVELOPMENT
10 Best Python Frameworks For Web Development
Python frameworks have emerged as the go-to solution for developers to achieve their goals, with fewer lines of code. Full Story: Analytics
Google’s new ranking website strategy might affect your business; know more …
Google is coming up to start considering ranking websites as per “page experience”, which might impact the business. Full Story: Asianet Newsable
MARKETING AUTOMATION
The true human cost of AI in marketing
Some of the best experiences you’ve had with businesses are likely because they’ve had the human touch; a personal experience where you felt understood, cared for, or made to feel special. Full Story: Mumbrella
Best CRM Software for Small Business Owners and Marketers
Maintaining great customer relations can positively improve your bottom line, reduce customer dissatisfaction and facilitate business growth. Full Story: Small Business Trends
ANALYTICS & BUSINESS INTELLIGENCE
Data Analysis is the New Elixir for Marketing Strategies
Data analysis is treated as the last straw and is the solely effective and efficient coping mechanism for businesses and markets that were beaten out of shape by the pandemic. Full Story: Analytics Insight
The LinkedIn Analytics That Matter for B2B Marketing
LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. Full Story: CustomerThink
BRANDING AND DESIGN
Marketing Quotes Creates Creativity in Branding
Marketing quotes are a great way to get your message out there and start building a personal brand. Full Story: Global Banking & Finance Review
New Digital Marketing Logos For Business
What exactly does a quality digital marketing logo contain? Digital and offline marketing, both fields involve lots of interaction, communication, and movement. Full Story: Global Banking & Finance Review
VOICE STRATEGIES
Marketing Quotes Creates Creativity in Branding
Marketing quotes are a great way to get your message out there and start building a personal brand. Full Story: Global Banking & Finance Review
New Digital Marketing Logos For Business
What exactly does a quality digital marketing logo contain? Digital and offline marketing, both fields involve lots of interaction, communication, and movement. Full Story: Global Banking & Finance Review