By Integrated Marketing Platform | August 24, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Don’t Let Your Business Miss Out On These Three Digital Marketing Trends
The digital landscape is ever-changing. With new products on the market daily, new platforms being created to market them and new trends always happening, businesses are constantly having to adjust their digital marketing strategies to keep up. Full Story: Forbes
3 Tips for Optimizing Your Ecommerce Marketing Strategy
Businesses have an opportunity to make hefty profits with the right techniques. Full Story: Entrepreneur
How To Begin The Digital Transformation Process In Marketing And Communications
We worked remotely, home-schooled, quarantined from friends and loved ones, and celebrated birthdays via apps like Houseparty and FaceTime. Full Story: Forbes
5 steps to creating a successful marketing plan
Success is subjective; everyone knows this. Full Story: The Drum
The Importance of Data In Powering Marketing Strategy
However, that doesn’t mean we should all rush out and hire a bunch of “big data experts”. Full Story: Business 2 Community
3 Ways to Optimize Marketing Tactics to Succeed in Your Industry Niche
Marketing your business requires utilizing various tactics. Full Story: Inc. Magazine
The Digital Front Door: Omnichannel Marketing In a Digitized World
The pandemic put the customer experience online. Here’s what marketers need to do to make the most of their digital front door. Full Story: Inc. Magazine
5 Digital Marketing Trends You Need to Know For 2022
The digital marketing landscape changes every year, and some years are more notable trends than others. Full Story: Business 2 Community
SOCIAL MEDIA
The Aspiring Thought Leader’s Guide To Social Media
It’s no secret that the life of a business executive is hectic. Full Story: Forbes
Why A Social Media Policy Equals Reputation Insurance
When you purchase a new home or a car, you automatically buy insurance to help protect it from risk. Full Story: Forbes
Don’t Slapdash Your Social Media! Why and How to Create a Strategy for Your Self-Storage Business
Many self-storage operators use social media as an afterthought, without putting a proper strategy in place. Full Story: Inside Self-Storage
5 EASY WAYS TO MAKE YOUR SOCIAL MEDIA CONTENT MORE ACCESSIBLE
From research to recipes and everything in between, the digital world is such a crucial part of our everyday lives – but not everyone is able to access it as easily as others. Full Story: European Broadcasting Union
SEARCH ENGINE
Google Updates its ‘How Search Works’ Website, Providing More Insight into SEO Best Practices
Looking to get a better understanding of how Google ranks its search results, and how you can align your content approach with Google’s key discovery parameters? Full Story: Social Media Today
Google Redesigns ‘How Search Works’ Website
Google has revamped its ‘How Search Works’ web portal with a fresh coat of paint. Full Story: Search Engine Journal
5 Ways to Boost Your SEO With Third-Party Reviews
Third-party reviews can impact consumers’ expectations and search engine rankings alike. Learn 5 tactics to use reviews to boost your SEO. Full Story: Search Engine Journal
Four Reasons Why You Should Pay to Avail SEO Services
The importance of having a website and generating revenue using it is becoming increasingly common. Full Story: The Daily Guardian
MOBILE MARKETING
9 Best Practices for SMS Marketing This Year
Learn what you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow. Full Story: Search Engine Journal
Mobile app to facilitate new health safety measures
A mobile app unveiled by the Greek government earlier this summer will be instrumental in the implementation of the new public health safety rules presented by Health Minister Vassilis Kikilias on Tuesday. Full Story: eKathimerini.com
How Much Mobile App Development Will Cost You in 2021?
In the past few years, the mobile app development industry has experienced acute growth. Full Story: CustomerThink
The benefits of having an online ordering app for your restaurant
Are you looking for ways to supplement your restaurant’s profits without spending a fortune? In that case, you should consider getting an online ordering app. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH’s Major Advantage for Advertisers Post-COVID
Despite physical retailers opening their doors to a higher capacity of people, post-pandemic shoppers don’t have the same habits they did before the pandemic. Full Story: Total Retail
EMAIL MARKETING
The Importance of Digital Marketing
With the rise of the internet, there is also high growth of digital marketing known as ‘internet marketing. Full Story: PromotionWorld
Understand the Relay Function and Master Email Marketing
Although some marketers refer to email communication as a relic of the past, it remains one of the main methods of communication for most. Full Story: Entrepreneur
E-COMMERCE
Top 6 eCommerce Marketing Strategies to Take Your Online Store to The Next Level
Having great eCommerce marketing strategies has become more critical than ever. Full Story: CustomerThink
The Seller’s Guide to Ecommerce Marketing Automation
If you’re an ecommerce seller, we have good news—online shopping isn’t slowing down any time soon. Full Story: Business 2 Community
PUBLIC RELATIONS
Three ways PR pros can humanise their brands with social media
Public relations and social media go hand in hand and, together, they can humanise your brand — it is called the communications industry, after all. Full Story: Media Update
MARKET RESEARCH
6 Ways Technology Will Transform Your Market Research
Why? Because these changes are not always in their favour. Full Story: Forbes
WEB DEVELOPMENT
What Is Node JS And What Are The Benefits?
The increasing demand for the Node JS course gave rise to curiosity in the mind of young developers. Full Story: Amico Hoops
Best Programming Languages to learn in 2021
Looking for a career switch? Broaden your skills by learning the most in-demand programming languages like Python, Java, JavaScript, and more. Full Story: TechDay
MARKETING AUTOMATION
Artificial Intelligence: Next Marketing Automation frontier?
With effective use of Chatbots in customer service, companies can establish that one of one talk with consumers. Full Story: Deccan Chronicle
How AI Is Helping Advertisers and Marketers Generate Digital Content
According to a recent study, the global market for artificial intelligence in advertising is likely to grow by 9 times between 2020 and 2028. Full Story: Gadgets 360
ANALYTICS & BUSINESS INTELLIGENCE
What is a data warehouse? The source of business intelligence
Enterprise data warehouses are comprehensive structured data stores designed for analysis. Full Story: InfoWorld
7 Ways You Can Use AI to Drive Customer Loyalty
The outsize popularity of dystopian TV shows aside, there’s no firm consensus on what AI technology will mean for our future on the planet. Full Story: CustomerThink
BRANDING AND DESIGN
What The Tokyo Olympics Taught Us About Personal Branding
During the Tokyo Olympics, the importance of personal branding was on full display. Full Story: Forbes
The Visual Aspects of Branding
Dolly Parton once famously said, “It costs a lot of money to look this cheap.” Full Story: The Modern Firm
VOICE STRATEGIES
Baidu’s AI voice assistant Xiaodu closes funding at $5.1 bln valuation
Chinese tech giant Baidu Inc (9888.HK) said on Tuesday its artificial intelligence (AI) voice assistant Xiaodu Technology has closed Series B financing at a $5.1 billion valuation. Full Story: Reuters
Voicebot published the In-Car Voice Assistant Consumer Adoption Report 2021 this morning. Full Story: Voicebot.ai
Baidu’s AI voice assistant Xiaodu closes funding at $5.1 bln valuation
Chinese tech giant Baidu Inc (9888.HK) said on Tuesday its artificial intelligence (AI) voice assistant Xiaodu Technology has closed Series B financing at a $5.1 billion valuation. Full Story: Reuters
Voicebot published the In-Car Voice Assistant Consumer Adoption Report 2021 this morning. Full Story: Voicebot.ai