By Integrated Marketing Platform | December 06, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Is Discord And Can You Use It For Marketing?
Discord is a community-driven voice-over IP (VoIP) software available on Windows, Mac, iOS and Android. Full Story: Forbes
3 Digital Marketing Strategies Successful Businesses Use to Outsmart Competitors
Digital marketing is an essential part of modern business. Full Story: CoFounder Magazine
Marketing Strategy Tips For Pivoting B2B Businesses
A pivot can also be the result of a happy accident, when one part of a business sees an unexpected explosion in growth and resources are diverted accordingly. Full Story: Demand Gen Report
Marketing Mistake 3: Are You Getting Enough Marketing Conversions For Your Budget?
In this blog, I’ll talk about a common mistake that entrepreneurs make when they’re unfamiliar with marketing. Full Story: Business 2 Community
5 ways to promote inclusion in your marketing organization
Inclusion management is about getting the right people doing the right work, says Tucker. Here are five ways she suggests marketers promote inclusion and diversity within their companies. Full Story: Search Engine Land
How to build feedback into your agile marketing workflow
Once your team has gotten down the basics of working in agile marketing and can deliver work in short, iterative cycles, feedback is key. Full Story: MarTech
What Marketing Leaders Need To Know About The Next Generation Of Machine Learning
Monolith AI is a leading artificial intelligence engineering software company that is building the next generation in machine learning software. Full Story: Forbes
How Self Marketing Can Get You (or Your Company) Famous
We live in the age of self-marketing geniuses like former President Donald Trump and famous brands like Facebook and Google. So how can small business owners leverage self-marketing and use it for their own business? Full Story: Small Business Trends
SOCIAL MEDIA
The laws that underlie successful business practices are foundational and do not change. Full Story: The Citizen
The 5 Greatest Challenges of YouTube Marketing
There is no denying that YouTube presents a huge opportunity to reach and engage with diverse audiences. Full Story: Entrepreneur
6 ways small businesses can stay relevant on social media in 2022
Economic impacts of the COVID-19 pandemic could very well continue to play out over decades. Full Story: AZ Big Media
Five Ways Social Media Can Elevate Your Sales Efforts
Believe it or not, time-honored traditional sales methods have much in common with selling on social media. Full Story: Forbes
Instagram Shares 3 Tips to Help Build Your Audience
Are you looking for ways to maximize your Instagram efforts this holiday season? Full Story: Social Media Today
SEARCH ENGINE
Getting Results: Four Tips For Creating A Strong SEO Strategy
Consumers today are well-versed in researching products at great length before purchasing. Full Story: Forbes
4 Content SEO Tasks To Automate Now For Higher Rankings & ROI
According to Ahrefs, 91% of web content does not drive organic traffic from Google. Full Story: Search Engine Journal
The importance of content in SEO marketing
Content creation has come a long way in the last few years. Full Story: Times of India
Why SEO is a Critical Strategy for Businesses in the Internet Age
So, what exactly is SEO and why is it so important? Full Story: WFMZ
MOBILE MARKETING
How different brands are driving mobile success into 2022
Speakers described how the pandemic and related lockdowns have accelerated the shift toward mobile apps as a preferred destination for almost everything, propelling brands to sharpen their mobile app experience capabilities. Full Story: Mobile Marketing Magazine
Mobile App Branding Strategies
This can make it challenging to understand what needs to be done and included in a mobile app branding strategy. Full Story: News Anyway
4 Benefits of Downloading a Mobile Betting App on Your Android Device
One of the things that impacted the popularity of online bookmakers and casinos is that people can use their services from the palm of their hands. Full Story: TechAcute
Apple and Google Announce Effective Dates of New Mobile App Privacy Requirements
Beginning in 2022, Apple and Google will impose new privacy requirements on mobile apps available for download in the Apple App Store and Google Play Store, respectively. Full Story: National Law Review
DIGITAL SIGNAGE/ SCREEN MEDIA
Why Digital Out-of-Home is the Most Exciting Advertising Channel Around
What are the main factors driving the growth in digital out-of-home right now? Full Story: ExchangeWire
It’s time to rethink the value of DOOH
DOOH ads, especially in large cities, seem to be everywhere, giving brands and digital signage creators more exposure than ever before. Full Story: Digital Signage Today
EMAIL MARKETING
3 Email Marketing Tips Strategies for Creating and Sending the Perfect Message
The most effective way to promote your products and services is with email marketing. Tons of companies are turning to email marketing because it is so effective. Full Story: APN News
Improve email performance with these AMP strategies
Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes. Full Story: MarTech
E-COMMERCE
58% of Shoppers Believe Their Data Is Safe Online
As the holiday shopping season gains momentum, many consumers are turning to online retailers for their gift purchases. Full Story: ValuePenguin
How to make ecommerce emails that actually convert
Your inbox is probably full of emails right now, given that over 319bn are sent and received globally every day. Full Story: Sifted
PUBLIC RELATIONS
3 PR Tips for New Entrepreneurs
When you’re starting your business, public relations is a marathon, not a sprint. Full Story: Inc. Magazine
PR in 2021: Is a good story enough?
It’s well and good to have a great story to tell – but if you want that story to be heard you may need a little more analysis at your back. Full Story: PR Newswire
MARKET RESEARCH
How to Do Market Research for a Business Startup?
So you’ve come up with a fantastic product or service idea for your new business. Full Story: Wire19
WEB DEVELOPMENT
4 ways all agencies can benefit from using AI-powered web accessibility solutions
With everything that agencies have on their plates these days, it’s not too surprising that web accessibility hasn’t been prioritized as much as it should have. Full Story: The Drum
Learn How to Build the Backend of a Website
When it comes to web development, most people can understand the front-end of a website pretty easily. Full Story: Entrepreneur
MARKETING AUTOMATION
Marketers lead uptake of automation, says HubSpot
Marketers are using automation tools to improve efficiency internally … Full Story: IT News
What Are CRM Integrations? Everything You Need To Know
Customer data remains one of the most valuable resources a company can have. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence vs Business Analytics: Which Platform is Right for Your Organization
There’s no denying that businesses create an overwhelming amount of data every day. Full Story: Appinventiv
Making Sense of Marketing Data and Analytics
Never before have marketers and business owners been able to understand their marketing efforts and make calculated, data-driven business decisions. Full Story: InvisionMag.com
BRANDING AND DESIGN
12 Graphic Design Trends to Watch in 2022
The team from graphic design service 99designs by Vista have taken a look at the trends they’ve seen throughout the year to make some … Full Story: Social Media Today
Branding Strategy Best Practices + 15 Costly Mistakes You Need to Prevent
Even if you hadn’t stopped to think about it before, the reasons are immediately apparent: Full Story: Business 2 Community
VOICE STRATEGIES
Raspberry Pi Turns GLaDOS into Robotic Voice Assistant
Who needs Alexa when you can have GLaDOS from Portal? Full Story: Tom’s Hardware