By Integrated Marketing Platform | February 16, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Real-World Tips for Better Data Quality and Marketing Efficiency
A unified data strategy is incredibly important for midsize and large companies, especially those seeking to improve their marketing efficiency, data quality, and customer journey. Full Story: MarketingProfs.com
Scale Your Content Strategy In 2021: Your Guide To Repurposing Content Across Platforms
In today’s crowded digital marketing space, content is king. Full Story: Forbes
How to Market in 2021: Aligning Strategy with Changing Consumer Behavior
The pandemic precipitated significant behavioral changes for consumers. For most, the biggest change was sheltering in place in an effort to limit outside, in-person interaction. Full Story: Martechcube
How to Successfully Deploy Your Coupon Marketing Strategy
When executed correctly, a coupon marketing campaign can bring people into your business, but if it is not done well, it can go awry. Full Story: Business 2 Community
How to craft an effective multichannel marketing strategy
Multichannel marketing strategies enable a company to reach target audiences on their preferred channels, as well as provide a competitive edge compared to other businesses. Full Story: TechTarget
4 things to know about the future of influencer marketing
Influencer marketing is the art of connecting brands and the powerful voices of digital content creators. Full Story: AZ Big Media
Why is psychographic data key in marketing strategy?
In relation to this point, it is highlighted that once you know who the audience wants and how you can give them that. Full Story: Explica
Types of Visual Content You Need to Use in Your Marketing Campaigns
There is no need to say that texts are vital for your marketing campaigns. Full Story: The Island Now
SOCIAL MEDIA
2 Easy Ways to Revise Your Social Media Plan
Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Full Story: Business 2 Community
How to Manage Your Social Media Marketing Expectations
Social media is a big part of online business marketing these days and for good reason. Marketing through social media is a fantastic way to drive consumer engagement and to reach a wider target audience than ever before. Full Story: TechDay News
Social Media Statistics Are for Marketing Purposes
As the debate roils on about the dismantling of big tech, lawmakers are renewing calls that powerful social platforms, namely Twitter and Facebook… Full Story: CPO Magazine
Social media in the age of social distancing
The events of 2020 reshaped the world in ways we never thought possible, turning us all into homebodies overnight and fundamentally restructuring our approach to work, travel and interpersonal interaction. Full Story: Media Update
SEARCH ENGINE
How to Establish a Viable Long-Term SEO Strategy
Black-hat tactics won’t further your SEO goals. These six steps promote sustained success the proper way. Full Story: Entrepreneur
Google On The Worst it Can Do Against Black Hat SEO
“What’s the worst Google can do to a website if caught using black hat SEO tactics? Can I lose my website or get permanently de-indexed?” Full Story: Search Engine Journal
How to Do Keyword Research for SEO Success in 2021
You can’t profit from your SEO marketing campaign if you don’t use the right keywords. Full Story: Siliconindia.com
5 Simple Conversion Rate Optimization Tips for Lead Generation Sites
For businesses looking to increase leads, every conversion is precious because each could be a paying customer. Here are 5 tips that can help. Full Story: Search Engine Journal
MOBILE MARKETING
App Store Optimization: a key component for mobile app marketing
The mobile app industry is booming, and apps are integrated into many people’s daily lives. But how can an app stand out against hundreds of competitors? The answer is simple: an effective mobile app marketing strategy. Full Story: MobileMarketing Magazine
Five things advertisers need to know about the newest Apple privacy changes
For advertisers feeling confused about upcoming privacy changes in the mobile app world, it’s important to get up to speed. Full Story: Digiday
The ubiquity of mobile devices and their prominence in everyday life has led to the development of mobile apps for everything from gaming and dating to banking and stock trading. Full Story: Investing News Network
Microsoft’s new Office app now available on iPad
Microsoft has updated its unified Office mobile app to work on Apple’s iPad devices. Full Story: The Verge
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Examples On How Digital Signage Can Support Small Businesses After Reopen
All businesses suffered a huge blow when COVID 19 hit but small businesses suffered the greatest blow with some of them just starting at the time. Full Story: LA Canyon News
SECURE ENGAGEMENT TECHNOLOGY LEADER ACQUIRES DIGITAL SIGNAGE PROVIDER
Uniguest has announced the acquisition of Florida-based JANUS Displays, a market leader in the delivery of digital signage and engagement technology for the hospitality industry. Full Story: Essential Install
EMAIL MARKETING
Email Conversion Guide, Part 1: Database Cleanup
Email marketing is crucial for most ecommerce companies. Critical email performance metrics include percentages for opens, clicks, and unsubscribes. Full Story: Practical Ecommerce
The Most Important Email Marketing Optimizations
The report was based on data from a survey conducted in December 2020 among 298 marketers (40% of whom work for B2C firms, 31% for B2B firms, and 29% for hybrid B2C-B2B firms). Full Story: MarketingProfs.com
E-COMMERCE
Three customer loyalty trends to include in your ecommerce marketing
Amidst tighter budgets and increased competition, many retailers are shifting their focus to customer retention. Full Story: Econsultancy
How to Win Over your eCommerce Customers’ Loyalty?
If you buy something through our links, we may earn money from our affiliate partners. Full Story: Small Business Trends
PUBLIC RELATIONS
An Unchecked CEO Can Lead To A Public Relations Catastrophe
When it comes to public relations, most companies have CEOs who often believe they are “great” communicators. Full Story: Forbes
Creative ways to solve difficult PR challenges
Creativity is a must when you are faced with a difficult public relations challenge. This could be anything from dealing with a crisis to even an obstacle that you face as an agency. Full Story: Media Update
MARKET RESEARCH
Two-thirds of UK businesses commissioned unused market research in 2020
Market research went unused among UK businesses due to the disruptions and delays caused by Covid-19, with one of the main factors being outdated data as a result of societal changes in the wake of the pandemic. Full Story: Information Age
Two-thirds of businesses wasted budget on unused market research in 2020
Two-thirds (66 per cent) of UK companies have admitted to commissioning market research in 2020 which has never been used due to the disruptions and delays caused by Covid-19. Full Story: HR News
WEB DEVELOPMENT
To become a web developer, you’ll need development experience and a degree in computer science, information technology, graphic design or another relevant program offering courses in web development. Full Story: Southern New Hampshire University
Seven Ways To Make Your Website More Trustworthy
Trust is one of the most important aspects of e-commerce conversions. Full Story: Forbes
MARKETING AUTOMATION
How to Drive Sales and Marketing Alignment in an Enablement Role
The COVID crisis has shown us that everything is connected to everything: how we run our businesses, how we engage with prospects and clients, how we respond to changes, how we live our lives. Full Story: MarketingProfs.com
Follow These 6 Steps to Solve Problems with AI
Artificial intelligence can be deployed to address a range of challenges, but businesses need a systematic model for getting the most out of it. Full Story: BizTech Magazine
ANALYTICS & BUSINESS INTELLIGENCE
AI in Marketing and Sales for 2021
AI has been in our lives for a while, but its applications had been quite less before 2020 as compared to now. Full Story: AiThority
The Marketing Tech that Will Come into Its Own in 2021
Looking beyond the disruption the COVID-19 pandemic has sown within the marketing industry, it has also fueled an unprecedented wave of experimentation and adoption of new technology among brands and agencies. Full Story: TechFunnel
BRANDING AND DESIGN
Why More Brands Are Going Live With Their Videos (and Why You Should, Too)
Has your brand gone live with its video content? If not, there’s never been a better time to make it happen. Full Story: Entrepreneur
How And Why Brands And Organizations Can Do Good
Purpose has risen to the top of the corporate ladder in recent years, as brands and organizations have either witnessed or experienced the benefits of a purpose-driven approach – these companies report 30% higher levels of innovation, and they retain their talent 40% more so than their competitors. Full Story: Forbes
VOICE STRATEGIES
3 ways to ensure the security of your smart devices
Internet of Things devices besides their convenience offers new points of entry for cybercriminals. Full Story: TechHQ
Amazon Alexa ‘Command Center’ Will Control Every Smart Device in Your Home
The ultra-thin device could be mounted on walls and control all smart home devices, music and video calls. Full Story: Maxim