By Integrated Marketing Platform   | February 09, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

13 Successful Personalized Marketing Strategies (And Why They Worked)

These days, consumers are accustomed to a certain level of personalization in many aspects of their lives. Full Story: Full Story: Forbes

Here’s how to measure your B2B marketing efforts

There is a lot of data flying around and it is vital to have a data strategy in place while drawing a marketing plan. Full Story: Moneycontrol

Cost-Per-Action Marketing Helps Maximize Growth, Minimize Risk

Conventional wisdom says that to grow a business, you need to put your money where your mouth is. Full Story: Forbes

More than half of all marketing teams restructured in 2021

Exclusive data reveals team restructures accelerated last year, as companies of all sizes grappled with how to make their marketing team fit for the post-Covid reality. Full Story: Marketing Week

What Can You Do With A Master In Marketing?

It’s one of the most popular business programs around, but what jobs can you get after a Master in Marketing? Full Story: BusinessBecause

Marketing lessons from 2021 for a better 2022

Experienced marketers are no stranger to hyperbole such as “game-changing” or “disruptive”. However, in 2021, methods of engaging customers evolved a lot. Full Story: Marketing Interactive

6 Marketing Tools you Must Have to Grow Your Online Business

Growing your online business can be difficult, especially if you’re doing it alone.  You need the right marketing tool if you want your online marketing plan to succeed. Full Story: Influencive

9 Ways The Pandemic Has Changed Marketing And Marketers

To better understand how the pandemic has changed marketing and marketers, I sought insight from 9 C-level executives. Full Story: Forbes

SOCIAL MEDIA

3 Tips for Developing a Community-Minded Social Media Plan

An essential part of every real estate agent’s marketing plan should revolve around the community or communities they serve. Full Story: RISMedia

Why Snap Is Bucking the Trend in Social Media

In a difficult environment, the Snapchat parent continues to deliver strong growth. Full Story: The Motley Fool

The 10 best legal social media users of 2022

We’ve rounded up the top ten YouTube ‘vlawgers’, law Instagrammers and legal lip-syncing TikTokers — but who will take home the crown for Legal Cheek’s best use of social media? Full Story: Legal Cheek

Facebook Messenger suggests ways to reduce risky communication for safer social media use

Safer internet day is celebrated on the 8th of February every year. Full Story: Digital Information World

SEARCH ENGINE

Could SEO Permanently Ruin Your Website?

It’s true that your site can be penalized if you practice SEO with the wrong tactics or if you intentionally try to manipulate your rankings in an unfair or unnatural way. Full Story: Entrepreneur

SEO And Social: What’s The Right Mix For Your Business?

Search and social both provide significant digital marketing potential. Full Story: Forbes

Are Meta Descriptions A Google Ranking Factor?

Optimizing your meta description was once considered essential for SEO. But is it a ranking factor in Google Search today? Full Story: Search Engine Journal

7 Common Enterprise SEO Reporting Mistakes To Avoid

Well-designed, accurate reports activate the full power of your data. Are these 7 common SEO reporting mistakes holding you back? Full Story: Search Engine Journal

MOBILE MARKETING

Real-Time Hybrid Mobile App Development Using Ionic & Firebase Frameworks

Mobile devices are constantly growing in today’s virtual world, and mobile app development is an integral part of that. Full Story: Programming Insider

Is a mobile app as good as a therapist?

For the past two months your mood has been low, you’ve lost your appetite, and you can’t sleep well. Full Story: Harvard Gazette

The Mobile App Development Process Explained for Beginners

Consumers have become increasingly dependent on their mobile devices to complete basic tasks, from booking appointments to paying bills via online banking. Full Story: Critical Hit

Mobile Marketing Trends 2022: Moving Beyond Privacy Barriers

From the 2022 Mobile Marketing Trend predictions, here are some items that marketers can look forward to this year: Marketers will likely move budgets away from… Full Story: Data Storage Asean

DIGITAL SIGNAGE/ SCREEN MEDIA

5 Ways to Leverage Digital Signage and Elevate Your Space

Digital Signage a better way to engage and inform both customers and employees. Full Story: Fast Casual

‘World-first graveyard digital signage solution’ unveiled

A world-first digital signage solution for churches and graveyards has been unveiled by Norwegian company Procon Digital. Full Story: AV Magazine

EMAIL MARKETING

Importance of email marketing and strategies to use

Any businessperson dreams of multimillion-dollar revenue and thousands of customers crowding at the door. Full Story: Punch Newspapers

A Definitive Guide to Creating Your Automated Email Marketing Workflow

In a world of ecommerce and distanced online marketing … Full Story: ReadWrite

E-COMMERCE

5 Benefits of Mobile-Friendly Ecommerce Website Builders

That is why eCommerce businesses need to pay attention to their mobile users. Full Story: Tech Guide

Top 5 Best eCommerce Search Software in 2022 To Connect Your Products to Your Customers

eCommerce is growing rapidly—so are the prices of paid ads to get traffic on your website. Full Story: Tech Times

PUBLIC RELATIONS

Sales Won’t Help You Measure PR Success, But This Will

An insight into the best tech tools for measuring the effectiveness of PR, and how to keep laser focused on its opportunities and payoffs. Full Story: Entrepreneur

Essential Public Relations Strategies To Promote Your Message With A Megaphone In 2022

Communications and public relations (PR) professionals had expectations that 2021 would be the year we could finally return to some semblance of “normalcy,” Full Story: Forbes

MARKET RESEARCH

How agencies can bolster their market research chops

Any and all adoption of commercially-built and -oriented technologies by federal agencies including the Defense Department must be preceded by some market… Full Story: Washington Technology

WEB DEVELOPMENT

Future of Web Development 2022: Top 10 Technologies

What was achieved in IT in a short time due to the pandemic will continue in the coming months. Full Story: GISuser.com

The Impact of Machine Learning on Web Development

Machine Learning helps us find innovative approaches to solving today’s problems. Full Story: Business-Review.eu

MARKETING AUTOMATION

Best Marketing Automation Tools For Small Business

Technology is available today to assist businesses in every industry to bring all or part of their operations to the cloud. Full Story: Forbes

Why Marketing Attribution Is Important For C-Suite Decision Making

Many companies have been led to believe that conversion attribution is merely a nice-to-have data set that only affects the marketing department. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

SugarCRM vs Salesforce: Which CRM Software Is Better?

Salesforce and SugarCRM are two of the most popular customer relationship management (CRM) software options. Full Story: CIO Insight

Understanding the business value of real-time analytics

Regardless of size, businesses across industries and sectors need to react much quicker to customer requests that can include everything from quotations and proposals to delivering on services. Full Story: ITWeb

BRANDING AND DESIGN

Three Important Factors To Consider When Branding A Business

Are you working on branding your business? If yes, what aspects are you working on? Full Story: Forbes

Everything You Need To Know About Branding In 7 Easy Steps

Our clients are small businesses, nonprofits and startups. Full Story: Forbes

VOICE STRATEGIES

Nothing adds Google Assistant and Siri support to its wireless earbuds

Nothing has added voice assistant support to its Ear 1 earbuds, allowing you to summon either Google Assistant or Siri with a triple-tap, the company announced on Twitter. Full Story: The Verge

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