By Integrated Marketing Platform   | January 19, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Performance: The Marketing ‘P’ That Matters To The C-Suite

There isn’t a marketer among us who doesn’t remember the four P’s of marketing — product, price, place and promotion. Full Story: Forbes

How to Effectively Use Tech Innovations to Upgrade Your Marketing Strategy

The marketing world is changing so fast that you can’t even tell what will be new in a few years. Full Story: TechDay

Why Connection Is Necessary In Motherhood And Marketing

Connection isn’t just a nicety; I believe it’s a requirement. Full Story: Forbes

The key to successful marketing is speed and creativity

Digital customer experience management is the key differentiator shaping the market. Full Story: Media Update

5 Inbound Marketing Strategies Bloggers Should be Using in 2022

Much has been said about the difference between outbound and inbound marketing. Full Story: Business 2 Community

Ten marketing predictions and trends to help your business in 2022

The New Year is upon us, and by looking ahead and keeping your finger on the pulse of the latest marketing trends, you can go a long way towards future-proofing your brand. Full Story: SmartCompany

Understanding the Newest Developments Impacting Marketing Personalization Efforts

The interest in personalization to drive customer experience and sales continues as strong as ever, with marketers seeking to refine their efforts to separate their brands from the competition. Full Story: CMSWire

10 Keys Content Marketing Managers Should Know About Managing Copywriters

Compelling, accurate, and well-written copy is not always easy to achieve, even when working with expert writers. Full Story: Business 2 Community

SOCIAL MEDIA

Social Media Marketing for Small Businesses

In recent years, social media advertising has become incredibly popular. Full Story: TechSpective

Modern Social Media Marketing

We take a look at new principles that modern, social media aware marketing campaigns should utilize Full Story: The Citizen

Top 5 social media marketing trends to look out for in 2022

With 2021 drawing to a close and 2022 just a few weeks away we look forward to the new year and the key social media marketing trend for 2022. Full Story: Browser Media

How To Convert Conversations Into Leads On Social Media

Social media has never been a hotter avenue for marketers to venture down than it is today. Full Story: Forbes

SEARCH ENGINE

SEO: How to Optimize Title Tags for Ecommerce

For years title tags were the primary element of organic search optimization. Full Story: Practical Ecommerce

What Are Signed Exchanges And How Do They Help SEO?

Several years ago, Google created Accelerated Mobile Pages, or AMP, to help mobile devices browse the internet quickly. Full Story: Forbes

Five Counterproductive SEO Tactics To Avoid (And What To Do Instead)

Google’s PageRank algorithm is forever a work in progress. Full Story: Forbes

Keyword Stuffing Can Kill Your SEO: Here’s How to Avoid it

Your website depends on SEO, especially when trying to have your website rank for specific keywords. Full Story: London Post

MOBILE MARKETING

Mobile Application Penetration Testing: Top 10 Tools and Best Practices

Mobile penetration testing is a crucial security measure that can’t be ignored. Full Story: Telemedia Online

16 Essential Considerations For An Effective Business Mobile App

The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: Full Story: Forbes

How to grow your small business with a mobile app

If you’re a business owner, a mobile app has probably crossed your mind at some point. Full Story: The Salt Lake Tribune

DIGITAL SIGNAGE/ SCREEN MEDIA

What is in the signs (and digital signage) in 2022?

2021 has been a year of immense change, so much so that it might feel a little dizzying to look ahead. Full Story: AV Magazine

Marketers increasingly include DOOH in their omnichannel campaigns

DPAA, the global trade marketing association, driving the DOOH media growth and its growing role in the Omnichannel mix, has announced the results of its annual Media Decision Makers Study. Full Story: Media4Growth

EMAIL MARKETING

How to Enable Automatic email Reminders in Gmail For Windows and Android

This tutorial is about the How to Enable Automatic email Reminders in Gmail For Windows and Android. Full Story: Bollyinside

How email marketing is changing and what marketers should do about it

Find out what’s been added to the Email Marketing Periodic Table. Full Story: MarTech

E-COMMERCE

4 E-Commerce Digital Marketing Strategies For 2022

If your e-commerce business lacks an influencer or affiliate marketing strategy, you are missing out on a significant way to find new customers. Full Story: Forbes

5 Ways Teams Can Use Google Analytics To Improve Business

As a business owner, you might have heard about — or are already using — Google Analytics. Full Story: Forbes

PUBLIC RELATIONS

5 Ways Public Relations Can Help You Get Verified On Social Media

Public relations is invaluable to businesses and individuals for numerous reasons. Full Story: Forbes

8 Key Performance Indicators for PR — What Really Matters?

There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur

MARKET RESEARCH

Get Ahead of the Competition with These 4 Target Market Research Tools

Today I have some target market research resources to help you learn from the competition in your niche. Full Story: Business 2 Community

WEB DEVELOPMENT

5 Reasons You Should Adopt a Micro Frontend Architecture

Micro frontends are an architectural approach to frontend development that has become increasingly popular. Full Story: SitePoint

Top 100 Big Data Companies Driving Innovation in 2021

The top big data companies revolutionize the digital ecosystem with disruptive solutions. Full Story: Analytics Insight

MARKETING AUTOMATION

The 5 Marketing Automation Vendors to Watch in 2022

To help you keep your finger on the pulse of the marketplace, we’ve turned our gaze to the future of marketing automation software. Full Story: Solutions Review

AI is revolutionising this industry. Right investments could lead to big profits

Several AI applications are gaining traction in how businesses are pushing innovation and developing business strategies. Full Story: Mint

ANALYTICS & BUSINESS INTELLIGENCE

How Data Analytics Are Used in Marketing

A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Full Story: South China Morning Post

Three Strategies For Improving Your Marketing Analytics

Data has become both a blessing and a curse for marketers. Full Story: Forbes

BRANDING AND DESIGN

Branding Is Indispensable. Are You Using It to Your Advantage?

In the language of the Ancient Norse, “brandr” meant “to burn” — a word that was ultimately adapted to “brand” in English. Full Story: Entrepreneur

How People Want Brand Messaging to Make them Feel

In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. Full Story: MarketingProfs

VOICE STRATEGIES

How to Enable Google Assistant on Android Device

This tutorial is about the How to Enable Google Assistant on Android Device. We will try our best so that you understand this guide. I hope you like this blog How to Enable Google Assistant on Android Device. If your answer is yes then please do share after reading this. Full Story: Bollyinside

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