By Integrated Marketing Platform   | June 03, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Why Video Plays A Key Role In Today’s Marketing Scene

Video is quickly becoming a vital tool for small-business owners to help them leverage their brand, build loyalty and add new customers. Full Story: Forbes

Five Tips For Making YouTube Marketing Worth It

To put it plainly, YouTube marketing can be a little intimidating if you’ve never tried it before. Full Story: Forbes

4 Content Marketing Tactics You Need to Try

Content marketing may seem intimidating and complicated, but it doesn’t have to be. Full Story: TechDay

Enterprise Marketing Vs. SMB Marketing

Size definitely matters when it comes to marketing. I’ve heard it said that marketing is marketing, period, and that it doesn’t matter if you’re a large enterprise business or a small- to medium-sized business (SMB). Full Story: Forbes

Tips and Tools to Help You Track the Effectiveness of Your Self-Storage Marketing Efforts

With the amount of effort and money self-storage operators invest in their marketing these days, it’s important to know what is and isn’t working. Full Story: Inside Self-Storage

The 4 Core Tech Skills All Marketers Need

“Every company is now a tech company, meaning every employee needs to have some understanding of technology,” suggests Skillsoft CMO Michelle Boockoff-Bajdek. Full Story: Forbes

The future of marketing is IRL

As we come out of the pandemic, digitally native brands should recognize that the next front in the battle for customer acquisition is in real life. Full Story: Fast Company

Marketing our privacy products while preserving privacy

The challenge is that affiliate marketing is a space rife with tons of data collection practices. Full Story: The Mozilla Blog

SOCIAL MEDIA

How Top Agents Are Leveraging Social Media To Sell Homes In 2022

Is social media still worth the investment? In the world of ultra-luxury real estate, the answer is a resounding yes, according to top agents around the world. Full Story: Forbes

Twitter Adds New Feed Sorting Options to Communities

I’m still not sold on Twitter Communities, and the potential for it to become a major element of the app experience. Full Story: Social Media Today

The Best Social Media Apps for Adults

Facebook is undoubtedly one of the best adult social media apps. Full Story: MakeUseOf

81 Different Types of Social Media Post to Amaze Your Followers

Are you looking for ways to impress your social media followers? Want some cool content ideas for your social media posts? Full Story: Social Media Today

SEARCH ENGINE

How To Inspire Content Teams To Care About SEO

Incorporate SEO into your content team’s work by proving its value. Read on for the broader benefits and collaboration tips. Full Story: Search Engine Journal

Top SEO Trends to Work On In 2022

SEO automation companies are on the rise. The need to improve search quality and page ranking in search engines has brought these SEO automation companies to the front of the technology market. Full Story: AiThority.com

Ahrefs vs. Semrush: Comparing the top SEO tools

Ironically, the major difference between these two organic marketing suites may come down to pay-per-click features. Full Story: TechRepublic

When and how to analyze UX metrics to improve SEO

Don’t forget about measuring user experience (UX) for data-driven insights on how to improve your website. Full Story: Search Engine Land

MOBILE MARKETING

Forewarned Is Forearmed: How To Detect Mobile Fraud And Save Marketing Budgets

Year after year, advertisers are investing more in mobile marketing. Full Story: Forbes

How Much Does it Cost to Build an App like TikTok?

However, based on TikTok, we are considering a few famous tools that are used by top mobile app development companies to build apps. Full Story: MobileAppDaily

Should Mobile Marketing be a Priority for Marketers in 2022?

In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise. Full Story: MarTech Series

T-Mobile Starts Switching Phone Calls to Its 5G Network

Some T-Mobile customers in Oregon and Utah will be the first to make phone calls over 5G as the carrier begins switching voice calls over to 5G. Full Story: CNET

DIGITAL SIGNAGE/ SCREEN MEDIA

How to build your digital signage and CMS to digital maturity

Many companies have digital signage and CMS systems in place, but are those systems up to par to meet both consumer and employee demands? Full Story: Digital Signage Today

Omnichannel. One audience, one message, any relevant screen

With that in mind, Vicinity have integrated with South Africa’s leading DOOH and mobile media owners to reach your audience on any relevant screen. Full Story: Bizcommunity

EMAIL MARKETING

What is email marketing and how are platforms helping brands succeed?

All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. Full Story: MarTech

Here’s Why Email Marketing Is Still Important in 2022

Email marketing is one of the oldest and most effective ways of introducing, engaging, and informing your customer base. Full Story: TechAcute

E-COMMERCE

Walmart to Add Four E-Commerce Warehouses to Speed Deliveries

Walmart Inc. will build four new e-commerce warehouses in a push to speed deliveries, using an automated system to pick out items while also creating more than 4,000 jobs. Full Story: Bloomberg.com

Three Tips On Leveling The Playing Field For Small Businesses

But beyond just having a digital store, small-business owners need to make the most of their e-commerce presence. Full Story: Forbes

PUBLIC RELATIONS

Is Sustainability Just a PR Stunt?

Is sustainability just a buzzword, or are companies actually trying to make a positive change? Full Story: Entrepreneur

While PR doesn’t stand for ‘press release,’ they’re still a pretty big deal

Press releases are a foundational element of what PR pros do, and their ability to communicate to multiple different parties is critical. Full Story: Fast Company

MARKET RESEARCH

For Better Market Research, Remember That Research Participants Are Humans, Too

Market research relies on human participants for actionable feedback, but researchers often forget the human element in their rush to collect data. Full Story: Forbes

WEB DEVELOPMENT

User experience design—5 website strategies for brands

It is a good rule of thumb to assume visitors will spend somewhere between 10 to 20 seconds deciding whether to explore a website, especially if there is no clear value proposition. Full Story: Ad Age

Is CSS Really Necessary for Responsive Web Design?

Is CSS a necessity for responsive web design? This article will help you find out if it really is or not, along with its features – pros & cons. Full Story: HackRead

MARKETING AUTOMATION

How artificial intelligence is helping to measure creative effectiveness in marketing

In marketing, ‘creative impact’ was once too subjective to measure. But with modern AI solutions, creative efforts can now be effectively analyzed. Full Story: The Drum

Artificial Intelligence for Marketing Success

AI is shaping marketing, irrevocably so. Isn’t it time humans leave robotic work to robots and spend more time doing what they do better than machines? Full Story: MarTech Cube

ANALYTICS & BUSINESS INTELLIGENCE

New to automotive marketing analytics? These 3 options can help you get started

In the past, traditional marketing was based a lot on trial and error. Full Story: CBT Automotive Network

Is Google Analytics going away? What marketers need to know

Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. Full Story: MarTech

BRANDING AND DESIGN

Cybersecurity And Branding: Building Brand Trust In A World Of Cyber Threats

If you type “key elements of a brand” into a search engine, the first page of results will have a dozen different answers. Full Story: Forbes

Is Your Logo A Perfect Representation Of Your Brand?

In a world where branding is key to the survival of a company, a well-designed logo is a must-have. But not all logos are created equal. Full Story: Forbes

VOICE STRATEGIES

Sonos launches its own voice assistant for select speakers, with a focus on privacy

The new Sonos Voice Control wants to handle all your music-related commands. Full Story: Android Central

 

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