By Integrated Marketing Platform | June 30, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The 8 Most Popular Types of Digital Marketing
Traditionally, brands advertised in the mediums of the day, namely print (newspapers and magazines), television and radio. Full Story: CMSWire
How To Use Content Marketing To Support B2B Customer Retention
In the B2B marketing arena, content marketing has been recognized as a key component of the customer acquisition sales funnel. Full Story: Forbes
Sales And Marketing Synergy: It’s Time To Unleash The Power Of Now
Collaboration has always been a key element of an effective sales and marketing effort. The goal? Full Story: Forbes
Account-Based Marketing 101: Avoid These First Campaign Mistakes
Starting an account-based marketing (ABM) program for your company? Learn how to avoid common mistakes and succeed in your first campaign. Full Story: Search Engine Journal
Marketing agility needs to be a strategic response
Agility can be a tool that goes beyond marketing and empowers your entire business in uncertain times. Full Story: ClickZ
How to Boost Your Marketing with Customer Recommendations
You don’t need a huge budget to launch a successful marketing campaign. With a list of effective online marketing tactics and some time and effort, you can do what the big brands do but even if you’re on a shoestring budget. Full Story: Business 2 Community
How Digital Marketing Helps Different Businesses During the Covid-19 Pandemic
The Covid-19 Pandemic has affected every business in its vicinity; it does not matter if it is a small-scale business or a Multinational Company. Full Story: Business 2 Community
6 Benefits of Instagram Marketing for Your Business
Every business should have a social media marketing strategy – does yours? Full Story: Influencive
SOCIAL MEDIA
How can you effectively measure social media marketing?
Social media ROI is one of the most important key performance indicators (KPIs) in marketing. It is often expressed as a percentage. Full Story: The Drum
Social Media Can Help Create Your Next Persuasive Speech
But I have another reason for spending time on TikTok—as well as on Twitter and Instagram. Full Story: Forbes
How to avoid your business being ambushed on social media: Part 2
That businesses are running scared of Twitter is a known known. The micro-blogging site is a great leveller. Full Story: TheArticle
How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers
Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they’d increase their spending with that brand and 76% indicated they’d buy from that brand vs a competitor? Full Story: Business 2 Community
SEARCH ENGINE
8 Tips To Choose The Right SEO Agency (With Infographic)
Finding an agency to manage your search engine optimization (SEO) is easy. Choosing the right SEO agency is not. Full Story: JumpFly
Google’s John Mueller answers how long SEO takes for new pages. Full Story: Search Engine Journal
SEO Tools That Every Entry-level Marketer Should Master
Search Engine Optimization (SEO) tools are especially important for any online business looking to improve conversion rates. Full Story: MarTech Series
The Complete Guide to GMB Attributes for Local SEO
Learn how to use GMB attributes to optimize your local listings and drive more business from Google My Business. Full Story: Search Engine Journal
MOBILE MARKETING
Quarterly mobile app spending hits all-time record
Never has the mobile app market brought in as much money as it did in Q2 2021. Full Story: Yahoo News Singapore
How to use A/B testing to get the most out of mobile marketing
Mobile optimisation through A/B testing is becoming increasingly important. Full Story: Mobile Marketing Magazine
How can businesses protect their mobile apps from cyber-attacks?
Businesses can follow these few simple steps to secure their apps against rising cyber threats. Full Story: ITProPortal
Why TechAhead Deliver Results? These 3 Tech-Fuelled Strategies Are The Gamechanger
Mobile app development ecosystem has undergone a tremendous transformation in the last decade or so. Full Story: iLounge
DIGITAL SIGNAGE/ SCREEN MEDIA
The lockdown boom in retail AV and digital signage
It’s been a good year for sales of AV to retail. Surprised? You shouldn’t be. Full Story: AV Magazine
How to reach customers at the time of purchase
Unlike traditional OOH, which is bought direct and based on fixed locations, programmatic digital-out-of-home (DOOH) utilises interactive formats like video and … Full Story: Inside Retail
EMAIL MARKETING
A Beginners Guide to 8 Email Marketing Strategies
The cutthroat email inbox of your average consumer roils with marketing messages. Full Story: Business 2 Community
6 Ways to Improve Your Email Marketing
Email may not be new and it may not be flashy, but for many marketers, it remains an absolute essential. Full Story: Business 2 Community
E-COMMERCE
3 Ways You Can Improve Your eCommerce Business’s Warehouse
Owning a business is difficult enough before you add any problems associated with logistics. Full Story: TechBullion
Shopify unveils its vision for the future of ecommerce
Shopify has taken the covers off a host of new features and improvements to the functionality of its ecommerce portfolio at its Unite 2021 event. Full Story: TechRadar
PUBLIC RELATIONS
Startups, stop paying so much for PR
Startups, you are paying too much for public relations. Full Story: Sifted
Three Metrics for Measuring PR Campaign and Marcomms Success
However, almost half of B2B marketing managers claim that determining real business contribution levels from PR agencies is a difficult task, a recent IBA primary research study found. Full Story: MarketingProfs
MARKET RESEARCH
Amazon stays atop fast-growing cloud computing market: Survey
Amazon remained the dominant global cloud computing firm in 2020 as rivals including Microsoft, Alibaba and Google gained ground in the fast-growing market, a research firm said. Full Story: The Jakarta Post
WEB DEVELOPMENT
7 Web Development Trends in 2021: Latest Web Technology
With a significant increase in web traffic due to the ongoing pandemic, a critical thing to stay up-to-date with is web development trends. Full Story: Dekh News
How To Build the Best Website for Your Business?
There’s a lot to consider when it comes to designing and building a website for your business. Here is a site to guide you about web development. Full Story: Vents Magazine
MARKETING AUTOMATION
Seven Marketing Automation Campaigns That Should Get You Promoted
Marketing automation platforms can produce fantastic results, and the key to that success is using the right campaign—striking the balance between one that just scratches the surface and one that’s so complicated that any expected return wouldn’t be worth the expended effort. Full Story: MarketingProfs
Why Adopting Artificial Intelligence is Vital for the B2B Industry
A lot has happened in the AI segment in the preceding year. Experts have in fact called it ‘The Power of Now’. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Three Software Solutions You Can Use for Your Startup
In an age when more professionals are choosing to explore alternative career paths rather than just diving headfirst into the corporate world, plenty has succumbed to their entrepreneurial spirits. Full Story: Student Assembly
Maximize ROI With These 5 Marketing Analytics Tips
John Wannamaker famously claimed he wasted 50% of his advertising budget but he didn’t know which 50% was wasted. Full Story: Business 2 Community
BRANDING AND DESIGN
Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers. Full Story: Fast Company
Why ROI is detrimental to B2B branding
We all live in the real world. We all get a paycheck. We have to do big kid things like buy groceries, pay rent, and all those other adult things that somehow landed on our plates. Full Story: The Drum
VOICE STRATEGIES
Alexa can now recognize your child’s voice, if you want
The new Alexa Voice Profiles for Kids rolls out this week and will ID up to four children in a family. Full Story: Gearbrain
The Linux Foundation is working to improve voice recognition ethics
Want voice recognition but don’t trust Alexa? The Linux Foundation has your back. Full Story: Ars Technica
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