By Integrated Marketing Platform | March 16, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Plan Your Business Marketing Strategy For 2021
Businesses can take advantage of the demand for video content by incorporating video marketing into a digital marketing strategy. Full Story: Forbes
Should Your Small Business Hire a Marketing Agency or Build a Marketing Team?
Timeline. Timeline is another key factor to consider. In some cases, small businesses find themselves pressured to develop a marketing strategy. Full Story: Entrepreneur
Using Google Analytics to Inform Marketing Strategy
By simply utilizing Google Analytics and gaining deeper insights, the marketing strategy and performance can be significantly boosted. Full Story: Marketing Tech Outlook
5 digital marketing tips for small businesses
Getting to grips with digital marketing can be really confusing, particularly if you are researching its benefits and considering using it for the first time. Full Story: The Business Desk
Ensuring Cultural Sensitivity in Your Marketing and Advertising
The rise of the global tech industry has created new ways for companies to reach consumers. Full Story: CMSWire
4 Smart Marketing Lessons To Take From Facebook Influencers
While influencer marketing has no-doubt grown in recent years and shown itself to be a successful form of marketing, what valuable lessons can we learn from … Full Story: TechBullion
Improving engagement with multichannel marketing
You may have heard that to succeed today, you need to be online. That’s true, especially in the year 2021. Full Story: cbtnews.com
Should Your Small Business Hire a Marketing Agency or Build a Marketing Team?
Which marketing plan works best for the modern entrepreneur: outside or in-house? Here are four important factors to consider. Full Story: Entrepreneur
SOCIAL MEDIA
What Social Media Verification Can Mean For Your Brand — And How To Get It
In recent years, we’ve seen a lot more people and brands with the desirable blue check on social media platforms. The question “What does a blue check mean?” has become very common. Full Story: Forbes
How do you solve a problem like… a social media backlash?
Though the Home of the Whopper ended up apologising, new features recently added by Twitter, TikTok and Reddit may have helped them pre-emptively spike that backlash, with that platform now offering advertisers and creators the option to moderate user replies. Full Story: The Drum
Why The Gaming Industry Could Be The New Social Media
Some people may have preconceived and outdated ideas about what it means to be a professional gamer. Full Story: Forbes
8 Essential Social Media Accessibility Tips for Financial Institutions
The digital world, much like the real world, should be an inclusive place. Full Story: The Financial Brand
SEARCH ENGINE
SEO Tactics to Capitalize on Market Position & Sales Gains or Losses
Webmasters have to pivot quickly in times of crisis and turmoil. Here’s how to find a lasting SEO advantage based on your unique market position. Full Story: Search Engine Journal
Which Is Better: SEO Manual Reporting Or Automated SEO Reporting?
Measuring and analyzing the results of a search engine optimization (SEO) campaign can be highly beneficial and provide insights into how well it’s performing. Full Story: Forbes
Working With Cross-Departmental Decision Makers for SEO Success
Know-how is not enough in digital marketing. Full Story: Search Engine Journal
6 essential Google tools for website SEO
The top six Google tools to help grow your website SEO score. Full Story: Tom’s Guide
MOBILE MARKETING
Ways Mobile Marketing Strategies Accelerate Foot Traffic
This is a permission-powered mobile marketing strategy where firms send promotions, deals, coupons, alerts, and more straight to the customers’ phones … Full Story: Marketing Tech Outlook
YouTube Adds More Analytics Data, Updates Studio Mobile App
YouTube is giving creators access to more data on video views and rolling out updates to the Studio Mobile app. Full Story: Search Engine Journal
Use SMS to reconnect with customers
The BulkSMS.com team looks at how brands can use SMS to re-engage with their customers as the world starts to emerge from lockdown. Full Story: MobileMarketing Magazine
App Monetization Guide: 7 Strategies and Models Overview
The craze to make money through mobile apps is inextricable. Full Story: Appinventiv
DIGITAL SIGNAGE/ SCREEN MEDIA
How will TikTok and its short-form videos transform DOOH? How are short-form videos making an impact already? Full Story: Digital Signage Today
How Digital Signage has Become an Essential Communication Tool in 2021
As technology improves, companies, corporations, and small businesses are all looking for modern solutions to improve communication between employees, inspire motivation, etc. Full Story: TheNationRoar
EMAIL MARKETING
8 Ways to Improve Email Deliverability
Email marketing is useless if your messages do not reach your intended audience. Effective email campaigns can have a real impact on companies of all types, but only if the communications make it to a subscriber’s inbox. Full Story: Business.com
Keep Your Email Marketing Working For You
Whether your company goes to market as a B2B or a B2C or if you’re working for a non-profit organization, email absolutely needs to be a part of your marketing and communication strategy. Full Story: Business 2 Community
E-COMMERCE
11 New Ecommerce Books for Spring 2021
Here’s a batch of new ecommerce books for your spring reading list. Full Story: Practical Ecommerce
Marketers are the key drivers of ecommerce sales
With website sales now crucial for product brands and retailers alike, marketers have taken on the key responsibility of driving the growth in ecommerce channels. Full Story: Marketing Week
PUBLIC RELATIONS
Why PR pros should share their wins
For a public relations professional, sharing a client’s positive news and wins can help inspire customers. Full Story: Media Update
PR tips for logistics business
The logistics sector has undergone a drastic change over the past decade and keeping this in the mind. Full Story: WhaTech
MARKET RESEARCH
ADVERTISING AND MARKET RESEARCH EXPORTS RISE 7%
UK – The UK advertising and market research sectors are worth a combined £7bn a year, making them the third largest exports sector among comparable industries, according to an Advertising Association (AA) report. Full Story: Research Live
MARKET RESEARCH ‘HAS A MASSIVE IMAGE PROBLEM’ ATTRACTING TALENT
UK – The market research industry has a “massive image problem” and needs to appeal to people from more diverse backgrounds, according to research heads from Google and Twitter. Full Story: Research Live
WEB DEVELOPMENT
How much does it cost to build a website?
You might be surprised to learn how cheaply (and quickly) you can build a website nowadays, with the best website builders offering a variety of cost-effective solutions. Full Story: Tom’s Guide
Easy website builders: which is best for beginners?
If we take a close look at the website building industry, it becomes immediately obvious that the best website builders are those that combine power and ease of use. Full Story: Tom’s Guide
MARKETING AUTOMATION
Eight Ways Companies Can Leverage AI In Content Marketing
Artificial intelligence has found a place in most business sectors, and it’s recently been making inroads into the field of content marketing, as well. Full Story: Forbes
Artificial Intelligence In 2021: Five Trends You May (or May Not) Expect
Artificial Intelligence innovation continues apace – with explosive growth in virtually all industries. So what did the last year bring, and what can we expect from AI in 2021? Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Improve Your Marketing Insights with Data Standardization
A study by Google and Econsultancy reported that 95% of leading marketers agree that “to truly matter, marketing analytics’ KPIs must be tied to broader business goals.” Full Story: Martechcube
Democratise BI to make most of analytics
ccording to research by business intelligence firm Microstrategy, 94%of global enterprises say data and analytics are important to business growth and digital transformation, yet only 14% of these organisations report that at least three-quarters of the entire organisation has access to this business intelligence. Full Story: ITWeb
BRANDING AND DESIGN
Five Brand Musts And Busts For Career Pros
You cannot get along in this work world without a brand of some kind. You don’t have to be famous, brilliant or creative. Full Story: Forbes
Apple brand loyalty hits all-time high as Samsung loyalty dives
Apple brand loyalty among smartphone owners has hit an all-time high, according to a survey by SellCell. It shows that 91.9% of iPhone owners plan to buy another iPhone when they next upgrade, up 1.4% from 2019. Full Story: 9to5Mac
VOICE STRATEGIES
Marketers Assign Higher Importance to Voice Assistants as a Marketing Channel in 2021
The overwhelming majority of marketers assign at least some importance to voice assistants as a channel to reach customers today and more are taking it very seriously than in the past. Full Story: Voicebot.ai
Voice Data Is The Secret Advantage Businesses Didn’t Know They Had
Customer data is invaluable to businesses – it always has been and always will be. However, the true value of data did not become apparent overnight. Full Story: MarTech Series