By Integrated Marketing Platform   | March 25, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Digital marketing trends disrupting 2021

Customers are spending way more time in alternate realities while they are online than they did pre-Covid. Full Story: The Media Online

How the Google’s Upcoming Privacy Settings Will Affect Digital Marketing

In 2022, Google Chrome will eliminate third-party cookies – what does that mean for marketers who are trying to reach new customers? Full Story: Entrepreneur

Developing flexibility and agility in digital marketing: Five trends to explore

Recent headlines have shown how necessary dexterity and flexibility can be to dealing with business uncertainty. Full Story: Marketing Tech

How Common Is Digital Marketing Fraud?

Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots’ clicking on ads or filling out lead generation forms, according to recent research from WhiteOps and Renegade. Full Story: MarketingProfs.com

10 Ways To Make Sure Your Company Is Up-To-Date With Marketing In The Digital Age

If your business isn’t up-to-date with the newest innovation in order to maximize digital marketing potential… Full Story: TechBullion

What is Marketing Enablement?

Seismic’s leading end-to-end sales enablement solution for enterprises increases sales efficiency and marketing effectiveness by delivering the right content at the right time. Full Story: Business 2 Community

How Can Content Marketing Services Help You?

What is Content Marketing? Content Marketing Services will help you gain increased website traffic from all your web marketing avenues. Full Story: Global Banking And Finance Review

What is customer-first marketing?

Customer-first marketing is a marketing philosophy that puts your customers and prospects at the heart of everything you do. Full Story: The Drum

SOCIAL MEDIA

Facebook Shares ‘Social Skills’ Business Tips in New Video Series

Looking to up your social media skills, and get some perspective from other social media managers on key best practices? Full Story: Social Media Today

Too much social media can be harmful, but…

If you spend hours of the day on your phone checking social media, you’re not unusual. Full Story: Qrius

The Case for Social Media Policies Has Never Been Stronger

At this point in 2021, the usefulness of social media to all levels of government is without question, but establishing effective guardrails and policies has continued to be an issue for some in public service. Full Story: GovTech

Twitter’s Assessing the Potential of Emoji-Style Reactions and Up and Downvotes on Tweets

This will no doubt be welcomed with open arms by Twitter users, and will see no negative over-reaction whatsoever in response. Full Story: Social Media Today

SEARCH ENGINE

How Ratings and Reviews Help with SEO

Search engines have taken over all internet activity in the present age, as users tend to look towards them for everything. Full Story: mitechnews.com

6 SEO Experts and Trends to Follow in 2021

What SEO trends will be the most important in 2021? This is a collection of ideas from prominent SEO experts about what SEO will look like in 2021. Full Story: The Jerusalem Post

A Guide to Optimizing for Google News, Top Stories, and Discover

Google’s new features open up opportunities for visibility. Here’s how to optimize your content for Google News, Top Stories & Discover. Full Story: Search Engine Journal

What Search Marketers Need to Know About Instacart Advertising

Instacart is a rising behemoth in the retail world that opens up many opportunities for marketers. Full Story: Search Engine Journal

MOBILE MARKETING

Mobile Marketing Strategies Deliver Ecommerce Results

Every year, more Canadians are turning away from computers and accessing the internet using mobile devices. Full Story: Business 2 Community

What Blockchain is Doing in Mobile App Development?

For some years, using cutting-edge innovative technologies has become the primary way to outperform and outpace the app world’s competition. Full Story: bitnewstoday

How to Change the Playback Speed of a YouTube Video

Here’s how to easily slow down or speed up any YouTube video on desktop and mobile. Full Story: MakeUseOf

iOS 14.5 and Apple’s Latest Privacy Initiatives

The big privacy push that Apple began last autumn, which was then delayed until spring, is finally at hand. Full Story: PerformanceIN

DIGITAL SIGNAGE/ SCREEN MEDIA

6 Ways to Use Digital Signage to Boost Your Business

Digital signage is a type of electronic signage that uses LED and LCD screens to display digital images, videos, weather data, advertisements, and website pages. Full Story: CoFounder Magazine

Advertima delivers AI solution to TopPharm displays

TopPharm, a pharmacy chain in Switzerland, has selected Advertima, a computer vision company, to implement an AI solution into 240 displays in 120 pharmacies by June 2021. Full Story: Digital Signage Today

EMAIL MARKETING

10 Tips To Improve Your Email Marketing Campaign

While an email marketing campaign is a well-studied subset of marketing, there are still unknown variables and complexities concerning this promotional strategy. There are many data points to remember when attempting to comprehend how consumers respond to marketing emails. Full Story: Promotion World

State of Email Marketing 2021 Benchmark Report

Learn what separates high-performing email marketers from the rest of the pack. Full Story: MarTech Today

E-COMMERCE

Cross-Border Ecommerce: Three Challenges Defining The Next Decade

It’s no secret that ecommerce has been one of the few winners in the pandemic, and cross-border purchases have enjoyed a similar surge. Full Story: Forbes

Dropshipping vs eCommerce fulfillment: what is the difference?

The internet presents many opportunities for retailers to sell products without a physical storefront. Full Story: Alibaba News Channel

PUBLIC RELATIONS

Keeping the PR in Privilege: Outside Public Relations and the Attorney-Client Privilege

In an earlier edition of the TIPS newsletter, we discussed the importance of outside counsel acting in the role of counsel, and not the role of an insurance adjuster. Full Story: JD Supra

New PR platform to give intermediaries free media exposure

A new PR platform has launched to give intermediaries, from mortgage and insurance advisers to stockbrokers and IFAs, the chance to be featured in local, trade, national and international media free of charge. Full Story: Financial Reporter

MARKET RESEARCH

Traditional Market Research Is Fine, But There’s A Better Solution

It’s no secret that marketing has become more competitive than ever before. Full Story: Forbes

WEB DEVELOPMENT

How to make your business look more professional

Making your business look professional can be a challenge, especially when your business is new and you have a limited budget. Full Story: AZ Big Media

Don’t Make These 5 Mistakes When Outsourcing Your Project

The success of a software development enterprise depends on selecting the appropriate outsourcing partner. Full Story: Business 2 Community

MARKETING AUTOMATION

AI, ML Not Yet a Plug-and-Play Proposition for Marketers: Study

Personalization and automation, two of the hottest buzzwords in the lexicon of CRM practitioners, are all the rage for marketers these days. Full Story: CRM Buyer

The top three secrets to increasing email open and click rates in 2021

Deliverability and engagement metrics can help you get the most out of a reliable outbound marketing tactic. Full Story: ClickZ

ANALYTICS & BUSINESS INTELLIGENCE

What Does the Marketing Analytics Stack for 2021 Look Like?

With the ever-growing amount of data available and the increasing importance of analytics, marketers must be in tune with the evolving technology around them in order to take full advantage of the benefits. Full Story: AiThority

First-party data is critical to digital transformation

Understanding customers is crucial for retailers in Australia requiring a competitive online presence as part of their strategy. Full Story: Inside Retail

BRANDING AND DESIGN

Three Steps To Develop A Winning Personal Brand

A few months before the pandemic disrupted our priorities and patterns of living, the New Yorker lauded a new product “here to save America.” Full Story: Forbes

Is Your Brand Wearing Frumpy Jeans?

Without concision and empathy, your marketing is ugly (or at least boring). Here are give tips to help you get your brand messaging on-point. Full Story: Entrepreneur

VOICE STRATEGIES

Google Assistant Now Finds Your Contacts Who Share Their Location on Google Maps When Asked

Google Assistant is integrating the Google Maps location sharing feature into its abilities and can now pull up their location when asked. Full Story: Voicebot.ai

If You Like Shares + Tech, Here are Best AI Stocks to Buy

Today, Amazon utilizes artificial intelligence for almost everything from its industry-leading voice technology, Alexa, to its Amazon Go cashierless supermarkets, … Full Story: Analytics Insight

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