By Integrated Marketing Platform   | March 28, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How To Make Paid Search Work For B2B Marketing

The struggle of B2B campaigns is real, but you can make paid search work to your advantage. Drive better B2B leads with these top tips. Full Story: Search Engine Journal

Marketing Lessons From the Neuroscience of Pleasure

Willy Wonka once said to Charlie, “Don’t forget what happened to the man who suddenly got everything he wanted.” “What?” asks Charlie. “He lived happily ever after.” Full Story: Forbes

Use these shopper trends to sprout a spring-ready strategy

In the pandemic-affected shopping sphere, consumer interests and behaviors are still changing by the minute. Full Story: Marketing Dive

What’s The Future Of Conversational Marketing? Four Predictions CMOs Should Know About What Lies Ahead

You’ve probably experienced the following trends that are making you question your current marketing efforts: Full Story: Forbes

A timeless marketing strategy that always works

This strategy has worked well for hundreds of businesses and is timeless. It is called added value. Full Story: Stuff.co.nz

Why doing less is more in agile marketing

Build a culture of doing less and providing more value. Full Story: MarTech

Video marketing and how does it drive maximum conversions?

According to Wyzowl’s research, 94 percent of marketers believe video has aided in enhancing customer understanding of the product or service, and 84 percent believe video has aided in generating leads. Full Story: The Statesman

How to use AI to improve your marketing strategy

As AI technology evolves, more and more businesses are finding ways to use it to improve their marketing strategies. Full Story: East Midlands Business Link

SOCIAL MEDIA

Top tips to simplify your social media marketing strategy

Social media marketing doesn’t have to be complicated and overwhelming. Full Story: Inman

Essential Reddit Statistics All Marketers Should Know in 2022

Are you considering your social media strategy for the year ahead? Want to know if Reddit could be a platform worth your time and effort? Full Story: Social Media Today

Does Social Media Make Teens Unhappy? It May Depend on Their Age.

A large study in Britain found two specific windows of adolescence when some teenagers are most sensitive to social media. Full Story: The New York Times

10-minute TikToks: Social media managers react

Marketers share if—and how—they’ll approach the longer videos. Full Story: Morning Brew

SEARCH ENGINE

State Of Organic Marketing In 2022: Top SEO Priorities

Learn what top marketers are doing to understand better their challenges and how they expect to achieve success in 2022. Full Story: Search Engine Journal

What Is A Local Link & How To Find More Local Link Opportunities

Link building is a critical piece of any local SEO strategy. Learn useful tips that will help you make the most out of your link building efforts. Full Story: Search Engine Journal

What Is an SEO Company, and How Can You Start One?

Starting any kind of new business can be both exciting and stressful. Entrepreneurs have to put their all into getting startups off the ground, and they often have a lot to lose. Full Story: OTS News

Google Algorithm Updates & Local SEO: 6 Top Tips From Experts

In this digital marketing webinar, you’ll get the latest Google local search algorithm updates for 2022 and the best practices for local SEO. You have customers searching for you right now. Full Story: Search Engine Journal

MOBILE MARKETING

13 Differences Between Mobile And Desktop Marketing (And How To Tackle Them)

Every business, whether e-commerce or brick-and-mortar or product- or service-based, needs to have an online presence in today’s market. Full Story: Forbes

Twitter down UK: Is Twitter down? Reported issues with Twitter and mobile app outage

Twitter has gone down for some users in the UK, with reports of both the website and mobile app not working for many. Full Story: The Scotsman

Mobile App Development for Enterprises

Mobile applications have become an integral part of our life. People can get numerous benefits from app development. Full Story: Programming Insider

Twitter mobile app update adds support for searching DM content

The company’s DM search functionality just got a big boost, giving it the functionality most users probably expected it to have to begin with. Full Story: ZDNet

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital Signage: The Top Five Trends You Need To Know About In 2022

Digital signage is very dynamic, with new trends emerging each day. Tag along to learn about five digital signage trends for 2022, including: Full Story: Forbes

4 ways digital signage is transforming retail

The retail landscape has dramatically changed in recent years. Full Story: Retail Dive

EMAIL MARKETING

Email Analytics That Businesses Need to Track

The effectiveness of the email marketing campaigns of your business depends on a variety of factors and can be assessed through tracking down your email… Full Story: Analytics Insight

Why Your Business Should Consider Email Marketing

As an effective form of communication, email marketing involves sending commercial emails to people who have given you permission to communicate with them. Full Story: Market Research Telecast

E-COMMERCE

Your Ecommerce Website: Optimizing the Digital Core

Your ecommerce website must be a living, breathing content channel to drive meaningful success. Why? Full Story: Multichannel Merchant

Learn How to Build an Ecommerce Website

In the past few years, the ecommerce business sector has been running steadily. Full Story: TechAcute

PUBLIC RELATIONS

How to partner with the right PR agency in business

If your startup business is growing by leaps and bounds and you’re ready to enhance your brand name and services beyond social media, then consider partnering with a public relations agency that can build on your company’s current success. Full Story: Fast Company

Nonprofits Find PR Work Can Be a Real Gift

Nonprofit organizations don’t have stockholders, but they do have revenue and benefactors, which means they often need professional public relations. Full Story: Arkansas Business

MARKET RESEARCH

AI-Powered Market Research: What Are the Benefits?

When AI and market research join forces, businesses can make better data-driven decisions. Full Story: Analytics Insight

WEB DEVELOPMENT

Website migration checklist: 10 steps for success

Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps. Full Story: Search Engine Land

15 Simple Website Changes That Can Boost Its Customer Appeal

A customer’s first impression of a business is likely taken from their website. Is it easy to use? Are services and products clearly priced? Is customer service readily available if help is needed? Full Story: Forbes

MARKETING AUTOMATION

Is AI writing its place into your information feed?

Does AI offer CIOs, comms and marketing teams a powerful technology, or will it increase content but lower its value? Full Story: IDG Connect

The evolution of no-code AI

A code-free system that empowers companies using artificial intelligence (AI) to perform various activities such as, but not limited to, data classification and analysis, “No-code” solutions enable users to create application functionality without writing programming code Full Story: TechNative

ANALYTICS & BUSINESS INTELLIGENCE

Improving Signal To Noise Ratio In Business Intelligence

Business intelligence is a catch-all word. If you were to ask a CEO whether they value business intelligence, they would likely say “yes”. Full Story: Information Security Buzz

How Unicorns can efficiently track and mitigate marketing costs

The need of the hour suggests that besides unifying all marketing processes across the enterprise, linking marketing analytics to the marketing process is.. Full Story: Express Computer

BRANDING AND DESIGN

How To Optimize Your Professional Branding To Make A Great Impression

In the current job market, candidates are finding the playing field crowded due to the sheer volume of workers looking for better, more fulfilling roles. Full Story: Forbes

The 5 Vital Rules of Personal Branding

Personal branding is a smart strategy for ambitious entrepreneurs. Full Story: Entrepreneur

VOICE STRATEGIES

Must-know tips when using voice assistants: Talking Tech podcast

Hit play on the player above to hear the podcast and follow along with the transcript below. Full Story: USA Today

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