By Integrated Marketing Platform | March 09, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Performance marketing, is it really effective?
Following Airbnb’s move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand. Full Story: Campaign Asia-Pacific
What is gamification in marketing?
Gamification can be used in playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Full Story: The Drum
5 Marketing Ideas for Reaching More Customers
In any industry or product category, marketing reach and activation are critical success factors. Full Story: Business 2 Community
The B2B Practitioner’s Guide To Data-Fueled Marketing
For successful B2B organizations, keeping a pulse on customers’ changing needs is critical. Full Story: Demand Gen Report
5 Steps to Improve Diversity Training in Sales, Marketing And Tech Through 2021
Diversity training has been growing in importance over the past few years. But are these programs making a difference to company culture? Full Story: MarTech Series
Why Podcasting Might Be One Of The Best ROI Marketing Channels In 2021 (And Beyond)
Those in the know, know that podcasting has been around for longer than most people think! Precursors to podcasting trace all the way back to “audioblogging” in the 1980s. Full Story: Forbes
The goal of marketing is to find and build relationships with customers, and the function of marketing sits at the interface between customers and the company that needs customers to build financial value. Full Story: MarketingProfs.com
SOCIAL MEDIA
Avoid These 3 Common Mistakes in Social Media Marketing and Advertising
How difficult can running a social media channel be? Full Story: Business 2 Community
Top Five Social Media Platforms For Business Leaders
Whether you love social media or hate it, there’s no doubt that it is here to stay. The ability to instantly connect with people across the world and to share news, opinions and art has changed the way that people communicate forever. Full Story: Forbes
Social media trends that are here to stay in 2021
People have been turning to social media more than ever to connect. In the past year or so, there was a 10.5% increase in the total number of social media users throughout the world, which now makes up more than half of the entire world’s population. Full Story: Marketing Interactive
The 10 most innovative social media companies of 2021
Social media is a fraught business. At best, companies such as Facebook help us to stay in touch, share ideas, and even make a living. Full Story: Fast Company
SEARCH ENGINE
Why SEO has the highest ROI out of all digital marketing channels for small businesses
There is no question about the need for small businesses to invest in digital marketing for their businesses in this day and age. Full Story: Augusta Free Press
11-Point SEO Checklist for Enterprise Internal Link Optimization
Enterprise internal links need special attention. Learn how to get started and get a simple content checklist for optimizing internal links. Full Story: Search Engine Journal
How to Use SEO to Overcome Common Challenges for Small Business Expansion
Search engine optimization is one of the most vital tools small businesses need to survive in today’s highly digital environment. Full Story: Promotion World
Top 6 Ways to Fix Google Chrome Search Engine Changing to Bing
Google Chrome is undoubtedly the go-to browser for many on desktop and mobile. Full Story: Guiding Tech
MOBILE MARKETING
Top Reasons Why Food Businesses Must Invest in a Mobile App
Our world is evolving faster than ever before, thanks to the advent of breakthrough technologies. Full Story: GISuser.com
T-Mobile to Step Up Ad Targeting of Cellphone Customers
T-Mobile ended 2020 with more than 60 million phone users under its main brand and more than 20 million customers on prepaid plans. Full Story: The Wall Street Journal
How Flutter is Transforming Mobile App Development
Whether it’s a startup or an enterprise organization, Flutter offers jaw-dropping features for developing your cross-platform mobile application. Full Story: MakTechBlog
Google Search Full Coverage adds some context to the news
The Internet makes it almost too easy to find answers to questions. Full Story: SlashGear
DIGITAL SIGNAGE/ SCREEN MEDIA
Making Digital Signage Accessible for All
My goal with this article is to point out that there are methods and technology available to help everyone share a positive digital signage experience. Full Story: rAVe [PUBS]
Feeding the Beast: Executing on Your Digital Signage Content Strategy
All too often, as businesses begin to look at implementing digital signage networks, they can get distracted by software specifications and screen resolution. Full Story: Digital Signage Today
EMAIL MARKETING
Designing Emails to Drive More Action Has Few Secret Traits
People read emails every day, but not all of them can make an impression and stick in their mind. Full Story: Dazeinfo
Top 10 Email Marketing Companies For Your Startups 2021
Email marketing remains today’s most successful internet marketing tool in terms of investment returns (ROI). Full Story: Inventiva
E-COMMERCE
6 ecommerce email marketing trends to watch out for in 2021
Email marketing is still relevant to ecommerce marketers in 2021. And it’s becoming more efficient thanks to numerous technological advances. Full Story: Digital Commerce 360
Twitter trials new ecommerce features for tweets
Twitter has confirmed it’s testing a new way to display tweets that link out to ecommerce product pages – like products on a Shopify store. Full Story: The Paypers
PUBLIC RELATIONS
Five things to consider before entering international relations
Much like public relations, maintaining relationships is key to international relations — but on a global level. Full Story: Media Update
Public Relations Isn’t Just for Red Carpets
Public Relations Isn’t Just for Red Carpets To many, the idea of public relations, or PR, implies celebrities, fancy red carpets, glossy magazine spreads and hotel room press junkets. Full Story: Business 2 Community
MARKET RESEARCH
Is Traditional Market Research Dead? Market Research in Today’s World
Market research allows a firm to track changes in consumer attitudes, needs, and ways of interaction. Full Story: Business 2 Community
Two-thirds of UK businesses commissioned unused market research in 2020
“Market research can be invaluable to a company’s success, as it reveals bespoke insight into consumer behaviour and trends which inform important decisions. Full Story: Information Age
WEB DEVELOPMENT
Learn how to build your own website with this master class bundle
The Web Development Master Class Certification Bundle is a six-pronged course by leading online training provider YouAccel Training. Full Story: Mashable
5 Must Have Website Features For 2021
Website design has come a long way since the static pages of the 1990s. Now, businesses have the means to create websites that offer an immersive experience. Full Story: Wonderful Engineering
MARKETING AUTOMATION
How AI-Driven Analytics Help Marketers Manage and Understand Mass Amounts of Data
Effectively using big data for marketing efforts is now far beyond the capabilities of manual data analysis. Full Story: Dataconomy
Why is Digital Marketing the Future?
Smart Use of Artificial Intelligence & Data Analytics. Full Story: BBN Times
ANALYTICS & BUSINESS INTELLIGENCE
Datorma – business intelligence platform for marketers
Datorama’s connected platform and extensive ecosystem combines to optimise marketing for global brands. Full Story: Dataconomy
How to Track and Manage Lead Sources
Properly tracking and managing your lead sources can help drive future sales. Full Story: Business News Daily
BRANDING AND DESIGN
4 Reasons Why Every Business Should Invest in Graphic Design
A lot has been said about the importance of visuals within the content and digital media, but what is it that makes graphics so important for your business? Full Story: Small Business Trends
Company’s 10 most innovative branding companies of 2021
It takes particular skill to break through the noise and convey your brand authentically to consumers in any year. In 2020—amid a global pandemic, social unrest, and economic uncertainty—that challenge was exponentially greater. Full Story: Fast Company
VOICE STRATEGIES
Microsoft Cortana is being removed from the only smart speaker it appeared on
Microsoft’s Cortana voice assistant was intended to rival Alexa, Siri and the Google Assistant as a way to control your smart home. Full Story: Gearbrain
Here’s all the Alexa commands you can use
Amazon’s digital voice assistant Alexa powers more than 150 different products from Echo devices, to headphones and PCs, to cars and smart home devices. The digital voice assistant can tend to tasks such as ordering goods, finding information, playing music, mapping routes, or reading email. Full Story: The Express Tribune