By Integrated Marketing Platform | May 12, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Modify Your Marketing Strategy As We Slowly Return To The Office
While the notion of moving to a fully remote economy seems a bit exaggerated, there is no denying that both the option and ability to work remotely are part of the new normal. Full Story: Forbes
Essential B2C Marketing Implementations
Essential B2C marketing implementations. Technology and regulatory changes will require preparation. Full Story: Business 2 Community
The Four Pillars of an Effective Data Marketing Strategy
When it comes to marketing, data is everywhere. There has never been such a wealth of customer data available from so many different sources. Full Story: ExchangeWire
How your sales and marketing teams can support each other
In an ideal world, your sales and marketing team would be perfectly aligned, working together to increase revenue. Full Story: The Business Journals
Why marketing is crucial for every business
Today, marketing is the most complete, true, and magnificent form as originally intended is more important than ever. Full Story: Travel Daily News
How COVID-19 Changed Marketing
How has the pandemic changed marketing? What has shifted and what has stayed the same? Full Story: CMSWire
12 Methods To Accurately Measure The ROI Of Influencer Marketing
While modern influencer marketing has the potential to expose a company’s offerings to a broader range of target audiences, it is often difficult to accurately quantify the actual impact. Full Story: Forbes
Three Tips For Marketing To Generation X
Generation X may be small, but we are a mighty generation that marketers often overlook. Full Story: Forbes
SOCIAL MEDIA
15 Social Media Tips To Reach Both Stakeholders And The Public
When your organization needs to communicate not only with its stakeholders and customers, but also with the public at large, social media platforms can help you get the word out. Full Story: Forbes
The Top 12 Tips to Succeed at Running Your Business on Social Media
Whether you’re new to business or are new to the social media age of running things on social media, we all struggle with the same problem. Full Story: The African Exponent
Strategies for Successful Streaming on Social Media
When it comes to engaging with clients and building a following, live streaming can help any agent take their social media strategy—and their personal brand—to the next level. Full Story: RISMedia
Why Headless E-Commerce Is Vital for Any Social Media Monetization Strategy
The continued meteoric rise of social media has brought forward a new business model of social commerce. Full Story: Innovation & Tech Today
SEARCH ENGINE
What brands should know about image and video SEO
For many internet users, buying a new product or service starts with an online search query. In fact, 46% of product searches begin on Google. Full Story: Bizcommunity
The Dos and Don’ts of Link-Building and Driving Traffic (Beyond SEO Tricks)
One of the ways search engines judge the value of a website is by evaluating the links that point to it. Full Story: Adweek
10 Best YouTube Keyword Tool Alternatives
Want to know which keywords and search terms to target for video SEO? Check out these top 10 YouTube keyword tool alternatives. Full Story: Search Engine Journal
H1 Headings: Over 50% of SEOs Doing it Wrong?
Poll of nearly 2,000 SEOs shows more than 50% don’t know what Google recommends for H1 headings. Full Story: Search Engine Journal
MOBILE MARKETING
Learn to Drive More App Installs and Sales With This Comprehensive Mobile App Marketing Training
More than one billion people use Instagram every month, making it the world’s sixth-largest website. Full Story: Entrepreneur
Three Reasons Every SaaS Company Should Have A Quality Mobile App
Historically, there has been some hesitancy on the part of SaaS companies to fully adopt mobile applications as part of their offerings to customers. Full Story: Forbes
Here’s How to Market Your Mobile App and Get More Users
If you’ve got a mobile app you want to promote, these courses will teach you the best ways to get more users. Full Story: MakeUseOf
Instagram launches Community Content to enhance shopping
Businesses can now add posts created by fans of its brand onto their product pages, helping users feel confident in making a purchase by showing them the style, fit, and quality of a product in real-life or on real people. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage for your retail store: is it worth the investment?
Digital signage has revolutionized the business world into a competitive environment, requiring entrepreneurs to find innovative ways to remain relevant in the industry. Full Story: About Manchester
How to choose the right digital signage software for your business in 2021
Digital signage software is at the center among the digital signage solution components, and it performs an interactive role with users. Full Story: Fingerlakes1.com
EMAIL MARKETING
The Ultimate Guide to Cold Email Marketing In 2021
Cold Email marketing can be a powerful tool for generating leads, recruiting, marketing, and more, but there are a few things that you should know to utilize to your advantage. Full Story: StreetWise Journal
What You Should Know About Email Marketing
Email marketing can do more for your business than many people realize. There has been an assumption that email marketing is behind the times, but it isn’t owing to something called CRM. Full Story: PromotionWorld
E-COMMERCE
How Artificial Intelligence Has Transformed The eCommerce World
Artificial intelligence is sweeping through the eCommerce sector. In fact, marketers report that there’s been a 186% increase in AI adoption since 2018. Full Story: TechBullion
How to Use Terapeak for eBay 2021
The Terapeak research tool takes some of the guessing out of whether a product will sell on eBay. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Dealing With A PR Crisis In China
Nothing strikes horror in the minds of PR professionals quite like the words “China PR Crisis.” During the last 19 years in China, I’ve been part of a number of crisis communication incidents. Full Story: Forbes
Why Honesty And Integrity Are Essential In PR
Public relations professionals are like shoemakers without shoes: Sometimes, the PR industry itself requires PR, as many people do not understand what PR truly is. Full Story: Forbes
MARKET RESEARCH
Is a market research company a processor or controller under the GDPR?
A controller refers to the entity that determines the “purpose and means” of how personal data will be processed. Full Story: Lexology
WEB DEVELOPMENT
The importance of keeping your website updated
Relying on digital platforms has become increasingly important since the start of the Covid-19 pandemic. Full Story: Bizcommunity
This New Covid-19 Travel Website Tells You Everything You Need To Know About Traveling Right Now
If you’re somewhat bewildered as to where in the world you can travel right now, you have plenty of company. Full Story: Forbes
MARKETING AUTOMATION
Artificial intelligence is driving online sales to a new reality
Online retailers have been given a phenomenal sales boost during the pandemic with so many physical stores closed. Full Story: ING Think – ING Bank
Marketing Automation Company Dovetale Launches Shopify App
Dovetale, a leading U.S. marketing automation technology company, announced today they have closed an undisclosed seed round and launched their new Shopify App out of beta. Full Story: MarTech Cube
ANALYTICS & BUSINESS INTELLIGENCE
Can CPG e-Commerce Exist without Business Intelligence?
We’re more than a year now into a new era for CPG e-commerce. Full Story: AiThority.com
Small businesses can use analytics to boost marketing
Reliable analytics will empower you to make data-driven decisions that improve the effectiveness of your marketing. Full Story: Post Bulletin
BRANDING AND DESIGN
How to Commit Your Brand to Customer Success
There are countless ways to grow your brand as a small business owner. Full Story: Business 2 Community
Four Ways To Skyrocket The Growth Of Your Personal Brand
When a new business owner launches their first website, they don’t think about personal branding. Full Story: Forbes
VOICE STRATEGIES
New Google Assistant trigger may be introduced in Android 12
The Google Assistant is no doubt one useful program. It’s a voice assistant that has since grown into a powerful virtual assistant that can no more than just answer search queries. Full Story: Android Community
Amazon updates the Echo Show 5 and Echo Show 8: Are they worth the upgrade?
Amazon is upgrading two of its Echo Show displays, the Echo Show 5 and Echo Show 8, with pre-orders available now. Full Story: Gearbrain