By Integrated Marketing Platform | November 25, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
New 2021 Marketing Trends and How to Make Your Marketing Strategy Strong
With the COVID-19 pandemic, social justice movements, an economic crisis worse than anything since 1930 and giant murder hornets invading the U.S., 2020 has been a hectic year. Full Story: Business 2 Community
Tips for building an effective marketing strategy
With technologies generating colossal opportunities for marketing. Full Story: Trading U
6 Things to Consider When Reviewing Your Marketing Strategy
If this year has taught us anything, it’s that the way you do business can change at the drop of a hat and as business owners we have to be prepared for whatever comes next. Full Story: Inc.com
How to Step Up Your Content Marketing Strategy in 2021
Are you looking for a way to step up your content marketing strategy in 2021? If so, you’re not alone. Full Story: Business 2 Community
Influencer marketing: three expert tips to grow your reach in 2021
As a founder of a brand that was built with the successful use of social media influencers. Full Story: Inside FMCG
74% of Marketers Have Made Changes They Will Keep as a Result of COVID-19
The COVID-19 pandemic has undoubtedly changed the way marketers do business. Full Story: KoMarketing Associates
Business 101: 7 Ingenious Perks of Using Personalized Marketing
In a world of customization, personalized marketing is a strong trend to start building new prospects. Full Story: nativenewsonline.net
4 Ways to Get More From Your Marketing
Marketing is an important component of every business, but many entrepreneurs aren’t getting as much out of their efforts as they could. Full Story: Business.com
SOCIAL MEDIA
The Small Business Guide to Marketing on TikTok
For most small businesses, the advent of social media platforms a marketing tool came as something of a surprise. Full Story: Business 2 Community
YouTube Tests Automated Video Chapters to Improve Navigation
After rolling out video chapters to all creators back in May, which enables creators to define specific segments of their video via time stamps. Full Story: Social Media Today
Ignore the social media echo chambers
After Election Day, NPR, The Washington Post and various blogs described America as bitterly divided or on the brink of civil war. Full Story: TechCrunch
Pause Before You Post – Copyright Issues in Social Media
Marketing on social media is nothing new, but with the world in various forms of lockdowns, social media has become one of the main forms of communication to the public. Full Story: The National Law Review
SEARCH ENGINE
10 Effective SEO Increase Traffic Tips for Generating Traffic to Your Website
SEO plays a crucial part to significantly increase your traffic and brand recognition. Full Story: Vizaca.com
10 ways you can support women in SEO
The SEO industry holds opportunities galore to gain leadership skills, work with top companies, and earn a good salary. Full Story: Search Engine Land
SEO More Important Than Ever In A Contactless World
In order to remain competitive in this digital age, especially with COVID forcing more businesses to move large chunks of their operations online, more and more SMEs are beginning to realise their need for Search Engine Optimisation (SEO). Full Story: Scoop.co.nz
The Three Main Elements of a Great SEO Campaign
SEO is the acronym for Search Engine Optimization, which is the collection of all processes that are designed to optimize a website to make it more visible to users. Full Story: IMC Grupo
MOBILE MARKETING
Mobile Marketing Survival kit for Thanksgiving 2020
You just can’t maximize your Thanksgiving Holiday sales without Mobile Marketing. Full Story: Martechcube
How to post a story on your LinkedIn profile using the mobile app
You can post a LinkedIn story to your profile as a temporary post similar to Instagram stories or Twitter fleets. Full Story: Business Insider
Google Home: Try these other mobile apps to unleash its full power
The Google Home app is a great starting point, but if you want to get the most out of your smart speakers, you’ll need to download more apps. Full Story: CNET
Mobile Marketer merges with Marketing Dive
A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach. Full Story: Mobile Marketer
DIGITAL SIGNAGE/ SCREEN MEDIA
5 dynamic ways digital out of home campaigns used data in 2020
With brands wanting to remain in the public eye, non-essential retailers managing sporadic closures and essential retailers experiencing unprecedented footfall, this year has shaped the future of out-of-home more than any before. Full Story: The Drum
Digital signage is for everyone
During this time of COVID-19, I have been inspired by how people from around the world have picked up the slack to both encourage and help others, especially in the digital signage space. Full Story: Digital Signage Today
EMAIL MARKETING
Create a Winning Email Marketing Strategy That Explodes ROI
Create a winning email marketing strategy to enjoy the best ROI of any marketing strategy. Full Story: Business 2 Community
Tips For Optimizing Your Email Marketing Strategies
Email newsletters can lend a great deal of help in client retention, communication, and revenue-building. Full Story: WebProNews
E-COMMERCE
The 15 Best E-Commerce Marketing Tools
E-commerce marketing tools can help drive more traffic to your online store and increase conversions. Full Story: Business.com
6 Best Practices For eCommerce Website Design
It takes 50 milliseconds for someone to form an opinion about your website. That means first impressions matter. Full Story: Forbes
PUBLIC RELATIONS
Three ways that shy PR pros can find their voice
Being a shy PR pro means that your voice is often unheard in meetings and discussions. Full Story: Media Update
Three legal affairs that PR pros need to know about
In PR, contracts are used on the regular. Full Story: Media Update
MARKET RESEARCH
Five Steps To Faster Market Research
In its traditional sense, research is synonymous with time. Full Story: Forbes
Market research spend slumps as shift to digital and Covid hit
With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant? Full Story: Marketing Week
WEB DEVELOPMENT
Top 10 Proactive Web Application Security Measures
According to Forrester, around 35% of the external attacks occur through a web application. Full Story: Analytics Insight
What is Google Sites? How to use the free website-building tool
Google Sites is a free website builder from Google. Full Story: Business Insider
MARKETING AUTOMATION
Using AI to drive success along the customer lifecycle yields big returns
Poor customer experiences are the primary cause for low conversion rates, lost leads and customer churn. Full Story: TechHQ
When consumers trust AI recommendations–or resist them
More and more companies are leveraging technological advances in AI, machine learning, and natural language processing to provide recommendations to consumers. Full Story: EurekAlert
ANALYTICS & BUSINESS INTELLIGENCE
Try This 3-Part Data-Based Strategy For More Clicks This Black Friday
This year’s Black Friday is likely to be more competitive than ever before – most likely due to the current economic recession. Full Story: MarTech Series
8 Best Small Business Management Software Solutions for Growing Businesses
Selecting the best business management tools for your small business can be tricky. If your new systems don’t integrate with your existing software deck, you’ll end up working harder to move data between disparate platforms. Full Story: Business 2 Community
BRANDING AND DESIGN
Three Branding Assumptions to Avoid
It’s critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions. Full Story: Entrepreneur
Build Your Brand Via Speaking Engagements With These 10 Tips
Public speaking is a great way to gain exposure for your brand and a reputation for expertise in your field. Full Story: Forbes
VOICE STRATEGIES
Listening Skills: Voice Technology and the Publishing Industry
Predictions about the growth of smart speaker sales during the lockdown enforced by Covid-19 have not entirely come to fruition, but there is still significant optimism about the potential for the technology. Full Story: Lexology
Alexa Expands Emotion and Speaking Style Options to New Accents and Languages
Amazon has extended Alexa’s emotional range and stylistic speaking ability to new accents and languages a year after first introducing the feature for its default United States English accent. Full Story: Voicebot.ai