By Integrated Marketing Platform | September 15, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Actionable Ideas for a Data-Driven Digital Marketing Strategy
More and more people are jumping on the bandwagon called data-driven digital marketing because one of the most significant advantages it can offer is a more personalized user experience. Full Story: Newswire
How to Discover Internal Marketing Success Gaps
If you’re like other business owners, you want to find success. Full Story: Business 2 Community
How To Use Customer Feedback To Grow Your Business
Do you want to grow your business? If so, you should start by listening to what your customers have to say. Full Story: Forbes
7 Ways to Measure Content Marketing ROI
From SEO to content, every marketing spend has to be justified. That said, it’s easier to prove the effectiveness of some forms of marketing more than others. Full Story: Business 2 Community
How to Exceed Customer Expectations with Omnichannel Strategies
Today’s consumers want the freedom to search the web for the products and services they need wherever they are online. Full Story: Customer Think
Three Lessons Learned On Marketing During A Crisis
In an instant, we needed to adjust our marketing strategy, and the pandemic taught us to see our marketing plan from a whole new angle. Full Story: Forbes
2020 guide to helping sales and marketing work effectively together
Irrespective of whether your goal is alignment or integration, the key levers that will be used by a successful organisation remain the same. Full Story: B2B Marketing Online
13 Signs Of A Bad Sales-Marketing Relationship
Many non-specialists think that sales and marketing are in the same department because they’re so closely related. Full Story: Forbes
SOCIAL MEDIA
Why Pinterest and Google are More Connected than Brands Realize
Did you know that Pinterest and Google have similarities? And that it affects how brands use the platform? Full Story: Business 2 Community
Social Media Marketing Guidelines
Being on social media had been a matter of pride just a couple of years ago. Not so anymore! Full Story: nairobiwire.com
Brands Must Devise Different Strategies For Amazon, Social Media And The Open Web
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
15 Things Marketing Teams Might Be Doing Wrong On Social Media
Social media marketing offers a massive potential customer base to brands that use it right. Full Story: Forbes
SEARCH ENGINE
Why Is SEO So Hard For a Small Business?
This is a question that often pops up in daily conversations between SEO specialists and small business owners. Full Story: Business 2 Community
YouTube Shorts – Google’s Answer to TikTok?
YouTube is announcing the launch of Shorts. A new feature that feels decidedly similar to TikTok. Full Story: Search Engine Journal
How to Add Keywords in Your Copy While Making Google Love You
Discover some best practices for adding keywords in your web copy that makes sense to users and works for search engines. Full Story: Search Engine Journal
How to Find Internal Linking Opportunities
Have you done everything you can think of to optimize your site, but you just can’t seem to crack the top 5 for certain queries? Full Story: Search Engine Journal
MOBILE MARKETING
Mobile app solution Integrating Magento 2 specifications
Possessing already enabled a number of retailers to handle orders and sales on the go through an Android and iOS app for Magento 2, NCode technologies, E-commerce web development company has succeeded to develop a Flutter app too. Full Story: WhaTech
Google Redesigns Meet Mobile Apps
Google is updating the Meet videoconferencing mobile apps for Android and iOS to create a more unified experience with Gmail. Full Story: TechDecisions
10 App Store Optimization Tools to Help You Boost Your App’s Visibility
Both Mike and Jimmy have super useful mobile apps for their respective audiences. Mike’s app is hugely popular among users, but Jimmy struggles to get users for his app. Full Story: Business 2 Community
10 Clear Signs You Need To Make A Mobile App For Your Customers
However, some may see even greater success if they develop a mobile app. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Adomni to deliver digital art on Uber DOOH
Adomni has partnered with video and art platform, Niio, to deliver artwork to its Uber cartop DOOH network. Full Story: Digital Signage Today
Understanding Information Security and Its Impact on the Digital Signage Industry
Is there a tech industry outside of digital signage that hasn’t already embraced information security? Full Story: Digital Signage Today
EMAIL MARKETING
10 actions to avoid in your email marketing campaigns
Developing email marketing is not a task that only consists of collecting emails and sending everyone the same message. Full Story: Explica
Get your marketing emails into customer inboxes with Kirim Email
Email marketing has been around just about as long as email itself has. Full Story: VentureBeat
E-COMMERCE
What Comes Next for Ecommerce and Digital Retail?
How can you prepare for the future of online retail? Full Story: Entrepreneur
Grocery Ecommerce Retailers Should Be Prioritizing UX Right Now
As grocery retailers race to build out their ecommerce capabilities to accommodate a flood of new consumers buying groceries online, retailer data has become even more valuable to both the retailers themselves and CPG and grocery brands. Full Story: Forbes
PUBLIC RELATIONS
How To Brag About Yourself At Work, According To Author And PR Expert Meredith Fineman
In today’s environment, it’s harder than ever to be visible at work – whether you’re someone who wants to advance internally and be regarded as a subject matter expert, or you’re an entrepreneur trying to grow your business. Full Story: Forbes
Pay-for-performance PR is bad news
Just like weeds, the bogus idea of pay-for-performance PR never seems to stop coming around. Full Story: PR Week
MARKET RESEARCH
Market Research Guide for Business Owners
Follow the steps included in this article, and use some of the free and low-cost tools mentioned, to conduct market research for your small business. Full Story: Business News Daily
Time to double down on Market Research
The world is going through a challenging time. Full Story: Fourth Source
WEB DEVELOPMENT
Elements of High Converting Landing Pages Builders
Landing page builders make it possible for non-developers to check project designs and explore the effect and response of customers, staff, and tourists to the website. Full Story: WhaTech
6 Easy Steps To Build A Cloud-Based SaaS Application
With Software as a Service, also referred to as SaaS, companies can help clients or end-users to initiate their tasks efficiently without networking, security issues, and operating system knowledge. Full Story: Customer Think
MARKETING AUTOMATION
What is Marketing Automation – Guide
Marketing is not just about crafting the message of a campaign; it is also about how the message will be distributed to as many people as possible. Full Story: TechFunnel
10 AMAZING ARTIFICIAL INTELLIGENCE REVISIONS TO LOOK FOR IN FIVE YEARS
‘Technology is the future,’ the phrase no more represents the future. Technology has already invaded human’s everyday life through various applications of Artificial Intelligence (AI). Henceforth, innovations are ruling the world today. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
Top 10 Business Intelligence Trends in 2020
Gone are the days when data was all spread in excel files and traditional databases within the organization’s context. Full Story: Business 2 Community
How to Increase your ROI through a Better Marketing Budget Allocation Using AI
Budget Allocation has always been a complicated topic in the field of Marketing as it is a complex optimization problem. Full Story: Datanami
BRANDING AND DESIGN
How Brands Can Turn B2B Buying Into A Positive Experience
“The Amazon experience” is now a worn-out catchphrase in the world of B2B eCommerce. Full Story: pymnts.com
5 Branding Tips Every Entrepreneur Needs to Focus On
Effective branding is about much more than just making an impression. Here’s how to build your business by properly developing your brand. Full Story: Entrepreneur
VOICE STRATEGIES
Amazon Renames FreeTime to Amazon Kids, Adds Alexa Announcements
Amazon revamped its child-focused services on Monday, adding new features, and renaming them from FreeTime and FreeTime Unlimited to Amazon Kids and Kids+ respectively. Full Story: Voicebot.ai
Spotify works on voice recognition integrated into the app: report
Spotify is working on a feature that allows users to control the app using voice commands. Full Story: The Bulletin Time