By Integrated Marketing Platform | July 03, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Unconventional Marketing Tactics To Use In Your Startup
Whether you’re an aspiring entrepreneur or a marketing maverick, Full Story: Forbes
How to find innovative ideas to fuel your marketing decisions
Your marketing team is full of innovative ideas that could help the business grow. Here’s how to uncover them. Full Story: Martech
Overcoming Challenges In Nonprofit Marketing: Strategies For Success
Nonprofit organizations are inherently positioned as idealistic and mission-driven; the savviest nonprofit leaders know how to leverage that strategic edge. Full Story: Forbes
How to Use Digital Marketing to Boost Your Startup’s Success
As the digital era has grown, the marketing environment has changed, making digital marketing a crucial tool for any startup looking to succeed. Full Story: Hackernoon
How To Create an Effective Pride Marketing Strategy
Learn how to win customers’ trust with Pride marketing campaigns. Full Story: Spiceworks
How Effective Retail Marketing Can Boost In-Store Sales
Although reports show that U.S. retail sales are growing, it’s still essential for business owners to make use of effective marketing practices to remain competitive and stay ahead of the curve. Full Story: TotalRetail
SOCIAL MEDIA
5 Rules For Activating Your Social Media Superpowers On LinkedIn
As an executive, you hold a great deal of influence within your organization. Full Story: Forbes
Get Ready For AI-Powered Social Media Scams
Up until the last few months, most social media scams have been fairly predictable and well-known. Full Story: Forbes
Getting Social: 3 Tips for Using Social Media to Share Your News
Social media channels have become a primary source for information, engagement, and brand research. Full Story: BusinessWire
3 Ways Marketers Can Connect With Young Buyers Now. Full Story: InsiderIntelligence
Benefits of Social Media Marketing: Enhance Your Business Initiatives
When it comes to social media marketing, gone are the days when a small business could simply post a few times on Facebook and achieve its marketing goals. Full Story: SoftwareAdvice
8 new social media features you need to know this week
Updates from Meta, Twitter, TikTok and more. Full Story: PR Daily
SEARCH ENGINE
5 SEO Techniques To Grow Organic Traffic
By optimizing your content for search engines, you increase your chance of ranking higher in the search results. Full Story: Search Engine Journal
Nine Metrics for Evaluating Your SEO’s Effectiveness
Search engine optimization (SEO) is a critical component of any professional services firm’s digital marketing strategy. Full Story: JD Supra
7 Essential SEO Best Practices for Web Developers
However impressive your website is, it’s nothing without visitors. Make sure you get as many as you deserve with these helpful hints. Full Story: Make Use Of
How to Plan and Create SEO-Optimized Content
Producing content for your law firm’s website is helpful in any form, but it has the most impact when you create content with SEO, Full Story: JD Supra
How to master the enterprise SEO procurement process
Learn the ins and outs of the enterprise tech procurement process and tips for finding the right services and tools that support SEO efforts. Full Story: Search Engine Land
MOBILE MARKETING
Mobile App Development: The Complete Guide
Almost 80% of the world owns smartphones. And they’re not just using them to text and call. Full Story: RS Websols
Mastering Mobile Marketing: 8 Essential Tools You Need to Know
Mobile marketing is becoming required in modern business strategy. Full Story: techbuzzireland
Why Your Mobile App needs Personalization
In this digitally driven world, where the competition for consumer acquisition has become so cutthroat, Full Story: CyberKendra
DIGITAL SIGNAGE/ SCREEN MEDIA
Is Your Legacy Digital Signage Network Ready for an Upgrade?
Does my aging digital signage network need an upgrade or a complete overhaul? Full Story: Avixa
The DOOH Renaissance: Why Out-of-Home Ads Are Dominating in 2023
Podcasts, social media, and AI-created ad copy have all created excitement and buzz in the adtech community in 2023, Full Story: StreetFight
EMAIL MARKETING
How To Boost Personalized Email Campaigns With AI Technology
Email marketing has been around for quite some time, and it’s an effective marketing tool. Full Story: Forbes
Guide To Segmented & Personalized Email Marketing
In the past few years, email marketing has changed a lot, and now customized, focused programs are the gold standard for getting more contact and conversions. Full Story: IT Munch
Gmail Revolutionizes Email Marketing with Native Mail Merge Feature
In a significant development for users of Google’s web-based email service, Gmail, Full Story: Digital Information World
Stringent Data Privacy Measures Leads to Better Email Engagement Rates
Countries enacting stricter regulations saw higher engagement rates, while open rates improved after Apple implemented its new privacy policy. Full Story: spiceworks
E-COMMERCE
What SMBs Should Know About Hosting An E-Commerce Site
To say that the e-commerce industry has been booming in recent years would be an understatement. Full Story: Forbes
Five ways to start a successful e-commerce website
Are you planning to start an e-commerce website? With the rise of online shopping, it’s a great time to launch your online store. Full Story: Data Conomy
Web 3.0 Will Change The Future Of The E-Commerce Industry
The use of web 3.0 in e-commerce aims to improve the online shopping experience. Full Story: BBN Times
5 Tips For Selecting The Best eCommerce Order Management System
An eCommerce order management system (OMS) is a crucial tool for any online business looking to streamline its operations and improve efficiency. Full Story: Love Belfast
PUBLIC RELATIONS
3 Insider Tips To Create An ROI On Your PR Strategy
If you want to attract high-paying clients, publicity can be the gift that keeps giving for a business. Full Story: Forbes
3 PR Strategies to Help Your Startup Attract Investors
Here are three ways pre-launch startups can use PR to secure funding. Full Story: Entrepreneur
How Public Relations Can Help Business Grow in the Digital Age
As businesses continue to navigate the ever-evolving marketing landscape, investing in PR will remain a wise and essential choice. Full Story: Martech Outlook
How to Identify Target Audiences for PR Outreach
Public Relations (PR) involves effectively communicating your business’s message to an intended audience. Full Story: JD Supra
WEB DEVELOPMENT
The Future of Web Development: Why Businesses Are Shifting to Static Websites
We live in a time when technology constantly evolves, and So is web development. Full Story: Techthelead
What’s Next for JavaScript: New Features to Look Forward to
Useful types and modern tools to make internationalizing your sites and web apps easier, plus hints at what might come later for JavaScript. Full Story: The New Stack
7 Benefits of Using ASP.NET Development For Your Business
Explore 7 key benefits of ASP.NET for businesses, including high performance, robust security, scalability, easy maintenance, and cost-efficiency. Full Story: Cyber Kendra
What Will Web Development Look Like In The Age of AI & No-Code?
In the ever-evolving landscape of web development, new trends and technologies continually emerge to shape the way we create digital experiences. Full Story: Analytics Insight
MARKETING AUTOMATION
3 Strategies to Market in the Age of Automation
With the imminent emergence of various AI and automation tools in marketing and PR, Full Story: Entrepreneur
How marketing automation empowers your team, and whole org
For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. Full Story: sproutsocial
How the Best Marketing Automation Tools Can Help You Reach Your Goals
Are you tired of spending countless hours on repetitive marketing tasks only to see minimal results? Full Story: Fort Worth Weekly
What’s Coming Next Decade for AI in Marketing?
Customer satisfaction is expected to grow by 25% in 2023 within organizations that use AI. Full Story: CMS Wire
8 ways AI can revolutionize your digital marketing strategy
If you’re not already using artificial intelligence (AI) to enhance your digital strategy, fear not. Full Story: The Drum
ANALYTICS & BUSINESS INTELLIGENCE
Enhanced Business Intelligence Through AI
In conversation with Prisila, correspondent, Asia Business Outlook Magazine. Full Story: Asia Business Outlook
5 Business Intelligence Providers for Your Business
Business intelligence is a crucial part of any successful business strategy today. Full Story: CXO today
BRANDING AND DESIGN
B2B Branding: A strategic advantage in uncertain times
In a world focused on immediate results and lead generation, B2B brands must not overlook the power of branding. Full Story: campaign
Master’s Degrees In Graphic Design: Everything You Need To Know
A master’s in graphic design can help you gain the skills and knowledge to succeed in various art and design careers. Full Story: Forbes
VOICE STRATEGIES
How to set up Alexa to receive Amazon Prime Day deal notifications
According to Amazon, over half of its customers use Alexa to help them shop. Full Story: ZD Net
Amazon Plans to Build More Capable LLM to Power Alexa
Amazon will offer options to companies that want to use a foundational LLM model in AWS and then customize it for their own proprietary data, Full Story: RT Insights
Everything You Need to Know About Super Alexa Mode
Users of Amazon’s Alexa may access Super Alexa Mode, which is effectively a secret Easter egg. Full Story: Analytics Insight
Alexa Vs. Google Home: The Battle Of Smart Voice Assistants
The dawn of smart voice assistants has ushered in an era of unprecedented convenience and digital interactivity. Full Story: ST Lucia News online
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